# Local Reception Captures PUMA Sailing Greets Residents in Abu Dhabi By Jordy E | Published 2012-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-mar-mostro-in-abu-dhabi References: [aconversationoncool.tumblr](http://aconversationoncool.tumblr.com/post/16067058794/a-mind-that-is-stretched-by-a-new-experience-can) & [pumasailing.tumblr](http://pumasailing.tumblr.com/post/16067235223/a-mind-that-is-stretched-by-a-new-experience-can-never-g) The [PUMA](https://www.trendhunter.com/trends/puma-southeast-asia) Sailing group traveled across the Sharjah coast as part of the [Volvo](https://www.trendhunter.com/trends/alia-57-yacht) Ocean Race 2011-12. Under the direction of the BERG team, the crew began its journey at a port in Abu Dhabi and ended in the waters of Sanya, China. This phase in the race is the first component of the competition’s Leg 3. With a time of 16:31:01, Mar Mostro came in second. Overall, the PUMA Sailing contingent has remained in fourth place with a total of 36 points. The PUMA Sailing Tumblr account has posted some riveting images of the event’s commencement in Abu Dhabi. In addition to the crew’s evident intensity, the proud Abu Dhabi locals who ushered in the event are also captured. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sports Tourism Promotion:** Images and videos from local events like PUMA Sailing can be used to promote sports tourism in the region. - **Social Media Marketing:** Companies and organizations in the sports and leisure industry can increase their brand visibility and awareness by using social media platforms such as Tumblr. - **Sponsorship Activation Experience:** More sports brands can create local fan experiences like PUMA Sailing to activate their sponsorships and create more brand loyalty. ### Sectors Adopting This - **Sports Tourism:** The sports industry can leverage local events like PUMA Sailing to attract more tourists and create travel packages that include sports activities. - **Social Media Marketing:** The advertising and media industry can help sports brands like PUMA Sailing to increase their online presence and reach their target audience. - **Corporate Sponsorship:** More companies and organizations can sponsor local sports events like PUMA Sailing to create brand awareness and connect with their target customers. ## Related on Trend Hunter - [UAE-Focused Esports Deals](https://www.trendhunter.com/trends/ad-gaming.md) - [Champagne-Branded Sailing Sponsorships](https://www.trendhunter.com/trends/emirates-great-britain-sailg.md) - [Large-Scale Drone Lightshows](https://www.trendhunter.com/trends/drone-lightshow.md) - [Metropolitan Racecar Campaigns](https://www.trendhunter.com/trends/every-second-counts-film.md) - [International Adapted Sailing Events](https://www.trendhunter.com/trends/mobility-cup.md) - [Traditional Sailing-Inspired Pavilions](https://www.trendhunter.com/trends/from-the-coastline-we-progress.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Celebratory Sports Event Watches](https://www.trendhunter.com/trends/seamaster-regatta.md) - [Airport Terminal Galleries](https://www.trendhunter.com/trends/nomad-abu-dhabi.md)