# Phone Booth-Branded Shops The PUMA London Store Highlights British Iconography By Jana Pijak | Published 2012-05-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/puma-london References: [frameweb](http://www.frameweb.com/news/puma-london) & [puma](http://www.puma.com/) Shining a spotlight on classic British iconography, the [PUMA London](https://www.trendhunter.com/trends/puma-studio-los-angeles) store by Plajer + Franz Studio features a memorable facade. The famed sports brand has opened its first ever UK retail space, situated on London's Carnaby Street. The PUMA London store front is clad in a red phone booth pattern that aims to celebrate British culture and its company’s heritage. From a phone-booth covered facade to its booth-occupied interior, the [athletic retail space](https://www.trendhunter.com/trends/gymshark-2) is designed with the customer experience in mind. The shop features a revised version of the company's logo and mascot, made to fit in with Plajer + Franz Studio's posh London theme. From retro-infused imagery to digital touchscreen gaming and [iPad](https://www.trendhunter.com/trends/henri-matisse-x-casetify) integration, the shop interior is a memorable destination for tech-savvy shop visitors. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **British Iconography:** Opportunity for brands to highlight and celebrate national symbols and icons in their retail spaces. - **Customer Experience:** Potential to design retail spaces with a focus on enhancing the overall customer experience through innovative and engaging elements. - **Tech-savvy Retail:** Incorporation of digital touchscreen gaming, iPad integration, and other tech-infused features to create a unique and memorable shopping destination. ### Who This Affects Most - **Fashion Retail:** Fashion brands can leverage national symbols and icons to create visually appealing and culturally relevant retail spaces. - **Interior Design:** Opportunity for interior designers to create immersive and interactive retail spaces that prioritize customer engagement and experience. - **Technology:** Tech companies can explore partnerships with retail brands to provide innovative digital solutions and features for enhancing the shopping experience. ## Related on Trend Hunter - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Vertical Creative Hubs](https://www.trendhunter.com/trends/puma-studio-los-angeles.md) - [Footwear Retail Stores](https://www.trendhunter.com/trends/el-departamento.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [70s-Style Concept Stores](https://www.trendhunter.com/trends/anya-hindmarch-x-boots.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md)