# Multi-Decade Makeovers Puma ‘I am 60' Campaign Is A Fashion Blast From the Past By Bianca | Published 2009-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puma-i-am-60 References: [adverblog](http://www.adverblog.com/archives/003717.htm) & [iam60.puma](http://iam60.puma.com/) At TrendHunter, we love [viral ads](https://www.trendhunter.com/trends/people-will-talk) that let you customize, personalize or upload your own image, which is why we love [Puma](https://www.trendhunter.com/trends/go-wild-campaign)’s new [60th anniversary campaign](https://www.trendhunter.com/trends/dominos-40th-anniversary). The interactive ad, called “I am 60,” lets you try on 60 years worth of fashion trends using a picture of your choice. Clearly this was something we couldn’t pass up, which is precisely why Puma’s ad is so effective—it’s fun, creative and *personalized*, key ingredients in creating something viral. Kinda reminds me of the personalized virtual yearbooks, also worth checking out if you got a kick out of the Puma campaign. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Fashion Ads:** Interactive fashion ad campaigns that are personalized have the potential to be highly effective and create viral marketing opportunities. - **Customized Fashion Trends:** Creating customized fashion experiences for consumers can enhance engagement and encourage sharing on social media. - **Fashion Nostalgia:** Using past fashion trends as inspiration can create a unique and memorable marketing campaign. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from utilizing interactive, personalized ads and experiences to engage with consumers and increase brand awareness. - **Marketing Industry:** Interactive ads and personalized experiences have potential to be disruptive in the marketing industry, creating opportunities for increased engagement and virality. - **Technology Industry:** Innovation in technology can assist in providing more advanced and realistic virtual fashion experiences for consumers that have the potential to go viral. ## Related on Trend Hunter - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md)