# Angular Unfolding Shoeboxes The Dynamic Puma EvoSpeed Box Channels a Stealth Bomber Shape By Laura McQuarrie | Published 2014-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-evospeed References: [thedieline](http://www.thedieline.com/blog/2014/1/2/puma-evospeed-limited-edition-packaging.html) & [everyoneassociates](http://everyoneassociates.com/?pid=1) Everyone Associates designed a striking [angular box](https://www.trendhunter.com/trends/the-project-ara) for the [Puma](https://www.trendhunter.com/trends/sustainable-shoe-box) EvoSpeed sneakers. The box itself is an abstraction of a stealth bomber, that has taken on a faceted shape. The shoebox design plays off the vibrant green coloring on the shoe and caries it through the type, detailing and container. The body of the shoebox is made with green acrylic with glowing edges. On its sides, the box is etched with details that are evocative of speed and dynamism. The lid of the box wraps around the angular shape of the box and unfolds flat to reveal information about the Puma EvoSpeed, which is particularly clever, since the limited edition box designs were sent to the press. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Dynamic Shoebox Designs:** The trend towards dynamic and abstract shoebox designs presents an opportunity for innovative packaging companies to differentiate themselves in the market. - **Fashion-product Packaging Fusion:** The fusion of fashion and product packaging presents a disruptive innovation opportunity for companies to create unique and memorable customer experiences. - **Interactive Product Packaging:** The trend towards interactive and informative product packaging creates opportunities for companies to engage with consumers in new and exciting ways. ### Who This Affects Most - **Packaging Design:** The trend towards abstract and innovative shoebox designs represents an opportunity for packaging companies to create unique and memorable packaging solutions for their clients. - **Fashion and Apparel:** The fusion of fashion and product packaging presents a disruptive innovation opportunity for fashion and apparel companies to create unique and memorable customer experiences. - **Marketing and Advertising:** The trend towards interactive and informative product packaging creates opportunities for marketing and advertising companies to create engaging and memorable brand experiences for their clients' customers. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Luxurious Spring-Ready Sneakers](https://www.trendhunter.com/trends/box-sneaker.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Winged Storage Boxes](https://www.trendhunter.com/trends/flutterbox.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Dynamic Collaborative Breathable Shoes](https://www.trendhunter.com/trends/speedcat-sneaker.md) - [AI-Generated Footwear Designs](https://www.trendhunter.com/trends/puma-inverse.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Soft Structural Packaging](https://www.trendhunter.com/trends/the-project-ara.md)