# Pop Art Soccer Cleats These PUMA 'evoPOWER' Pop Art Shoes are Inspired by 1950s Artworks By Ady Floyd | Published 2015-11-12 | Updated 2015-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-evopower References: [hypebeast](http://hypebeast.com/2015/11/puma-pop-art-evopower-1-2) & [ca.puma](http://ca.puma.com/en_CA/men/shoes/soccer) ‘[PUMA](https://www.trendhunter.com/trends/manchester-city-soccer-apparel)’ recently debuted its latest pair of PUMA ‘evoPOWER’ [soccer cleats](https://www.trendhunter.com/trends/grinch-colorway-1), which boast a bold pattern inspired by [Pop Art](https://www.trendhunter.com/trends/kenny-scharf-x-crocs-pollex-clog). Mario Balotelli is the creative mind behind the brightly colored cartoon-like shoe design. The playfully bright design features an array of colors including yellows, oranges and blues. Both the left and right shoe feature comic book-inspired phrases that read “BAM!” and “POW!” The idea behind these shoes is to give the wearer a sense of animated confidence that is meant to translate into excitement and motivation for the sports game. While previous versions of the PUMA evoPOWER soccer shoes feature bright, eye-catching colorways, this particular version boasts a unique theme of comic books and pop art. These retro 50s-themed cleats will be available for purchase on November 16, 2015. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pop Art-inspired Soccer Cleats:** Opportunity for sports brands to incorporate playful and bold designs into athletic footwear. - **Comic Book-inspired Shoe Design:** Potential for collaborations between athletes and fashion brands to create unique and attention-grabbing shoe designs. - **Retro 50s-themed Footwear:** Market opportunity for nostalgic products that combine vintage aesthetics with modern functionality. ### Where This Applies - **Sports Apparel and Footwear:** Integration of art and design into sports gear offers a competitive edge and new opportunities for brand differentiation. - **Athlete-fashion Collaborations:** Synergies between sports professionals and fashion brands can lead to innovative and visually appealing products. - **Retro-inspired Fashion:** Growing demand for retro-themed products opens up opportunities for brands to tap into nostalgic consumer preferences. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Modern Updated Football Boots](https://www.trendhunter.com/trends/predator-24.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Caribbean-Inspired Football Shoes](https://www.trendhunter.com/trends/energia-bo-kts.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)