# Updated Pop Star Sneakers Rihanna's PUMA Creepers are Getting More Color Options By Riley von Niessen | Published 2016-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-creepers References: [highsnobiety](http://www.highsnobiety.com/2016/05/17/puma-fenty-rihanna-creeper/) & [highsnobiety](http://www.highsnobiety.com/2015/09/14/puma-rihanna-creeper-sneaker/) When Rihanna released her [PUMA](https://www.trendhunter.com/trends/avanti) Creepers last year in collaboration with the shoe company, sneaker fanatics lined up to purchase them. Previously, consumers were limited in their choices however as the PUMA Creepers were only offered in limited color options. With Rihanna herself promoting a teaser of the shoes on her hugely popular [Instagram](https://www.trendhunter.com/trends/poppy-pink) account, conversation surrounding the PUMA Creepers has reignited. The shoes will be available in an additional three new colorways -- all-black, all-white and a deep green with an accent of burgundy and a beige platform. These new colorways are respectively dubbed 'Black Satin,' 'Basket Creeper Glo' and 'Green-Bordeaux.' The PUMA Creepers have been popular largely because of their linkage to the singer and a series of promotion campaigns that connects them to other admired artists as well -- including [rapper Travis Scott](https://www.trendhunter.com/trends/mostro-disccord). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrity-branded Sneakers:** Opportunity for shoe companies to collaborate with popular icons and leverage their influence to increase sales and exposure. - **Limited Edition Colorways:** Opportunity for shoe companies to create a sense of exclusivity and scarcity by releasing limited edition versions of popular shoes. - **Social Media Marketing:** Opportunity for shoe companies to leverage the power of social media influencers to reach a wider audience and engage with customers. ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion companies to collaborate with popular musicians and leverage their influence to promote their products. - **Athletic Footwear Industry:** Opportunity for athletic shoe companies to release limited edition versions of popular shoes to generate excitement among collectors and fans. - **Social Media Industry:** Opportunity for social media companies to offer new ways for brands to reach and engage with customers through influencer marketing and targeted advertising. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Prickly Monochromatic Sleek Footwear](https://www.trendhunter.com/trends/mostro-3d-1.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Singer-Inspired Vibrant Footwear](https://www.trendhunter.com/trends/popcaan-and-clark.md) - [Monochromatic Slim Leather Sneakers](https://www.trendhunter.com/trends/mostro-sneaker-1.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md)