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# Patriotic Leather Basketball Shoes
The New PUMA Clyde Shoe Comes in a Patriotic Design

By Mishal Omar | Published 2017-06-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/puma-clyde-shoe
References: [hypebeast](https://hypebeast.com/2017/6/puma-clyde-4th-of-july) & [ca.puma](http://ca.puma.com/en_CA/home?locale=en_CA&mktID)

As the Fourth of July fast approaches, brands are beginning to release designs that celebrate America's Independence Day – and the new [PUMA](https://www.trendhunter.com/trends/h-street-tf) Clyde shoe is on such example.

The standard PUMA Clyde shoe is a [basketball shoe](https://www.trendhunter.com/trends/true-red-colorway) that the brand has long been known for, and its newest design features the same colors that are featured on the American flag. The shoes' backdrop comes in a white leather, while the brand's signature stripe is featured in the red, white and blue colors seen on the American flag. The shoes are offered alongside white shoe laces as well as shoelaces that also feature red, white and blue colors that form stripes and stars.

The shoes also feature a semi-transparent sole that add another unique element to their patriotic design.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 46% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Patriotic Shoe Designs:** Brands are releasing designs that celebrate national holidays like Independence Day.
- **Colorful Signature Stripes:** Brands are incorporating signature colors into their shoe designs, such as the red, white, and blue of the American flag.
- **Transparent Sole Enhancements:** Shoe manufacturers are adding semi-transparent soles to create unique design elements.

### Where This Applies

- **Footwear and Apparel:** Footwear and apparel companies can capitalize on the trend of patriotic designs to attract customers during national holidays.
- **Sports and Fitness:** Sports and fitness industries can benefit from incorporating patriotic shoe designs into their product offerings to appeal to patriotic athletes and enthusiasts.
- **Fashion and Accessories:** Fashion and accessories industries can explore incorporating colorful signature stripes in their designs to create patriotic-inspired pieces for customers.

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