# Celebrity-Headed Sporty Bodywear Campaigns PUMA Bodywear Debuts with Cara Delevingne & PRETTYMUCH By Kalin Ned | Published 2018-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-bodywear References: [highsnobiety](https://www.highsnobiety.com/p/cara-delevingne-prettymuch-puma-bodywear-fw18-campaign/) & [us.puma](https://us.puma.com/en/us) The [PUMA](https://www.trendhunter.com/trends/puma-and-noah-1) Bodywear was a highly anticipated drop this year and the Fall/Winter 2018 collection definitely does not disappoint. The range includes sporty garments that boast contemporary street-style aesthetics. In a way, the offered garments are not only suitable for activities, but they also can double as a staple piece in the everyday wardrobe. The PUMA Bodywear for Fall/Winter 2018 features a variety of styles, including men's premium underwear, with each design boldly boasting the company's logo on the waistband. For women, the label provides a selection of bras, mini shorts, bralette, and bikinis. The promotional campaign for the PUMA Bodywear also stirs hype as the label taps into its most popular ambassadors — [multi-talented model Cara Delevingne](https://www.trendhunter.com/trends/coach-x-wnba-campaign) and American-Canadian boy band PRETTYMUCH who has "been coined as 2018’s artist to watch." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sporty Street-style Aesthetics:** Disruptive innovation opportunity: Develop a line of bodywear that combines sporty functionality with contemporary street-style aesthetics to appeal to younger consumers. - **Celebrity-headed Advertising Campaigns:** Disruptive innovation opportunity: Collaborate with popular celebrities to create advertising campaigns that generate hype for new product launches and increase brand awareness. - **Dual-purpose Garments:** Disruptive innovation opportunity: Create bodywear that serves not only as activewear but also as fashionable everyday wardrobe staples, offering convenience and versatility to consumers. ### Who This Affects Most - **Apparel and Fashion:** Disruptive innovation opportunity: Integrate technology into bodywear designs, such as smart fabrics or wearable technology, for enhanced functionality and customer engagement. - **Celebrity Endorsement:** Disruptive innovation opportunity: Develop new ways for brands to partner with celebrities, leveraging their influence to create unique and impactful marketing campaigns that resonate with consumers. - **Athleisure:** Disruptive innovation opportunity: Explore sustainable materials and production methods for bodywear that align with the growing demand for eco-friendly and socially responsible athleisure options. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)