# Pin-Up Shoe Shoots The Puma Bodytrain Campaign Stars English Popstar Kimberly Walsh By Meghan Young | Published 2011-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-bodytrain-campaign References: [adrants](http://www.adrants.com/2011/01/kimberley-walsh-fronts-campaign-for.php) & [puma](http://www.puma.com/bodytrain) Although taking the pin-up route doesn't seem to demonstrate the main purpose of the particular sneakers, the [Puma](https://www.trendhunter.com/trends/puma-and-noah-1) Bodytrain campaign is still very cute. Starring English popstar Kimberly Walsh (known for being a member of the group [Girls Aloud](https://www.trendhunter.com/trends/nadine-coyle)), it is definitely fun and flirty. Like [Reebok's](https://www.trendhunter.com/trends/danielle-guizio1) Reetone shoe, Bodytrain is supposed to firm one's bottom just by wearing them. The Puma Bodytrain campaign may not focus on that area of the body, but overall it does a good job of inspiring you to at least give them a try. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pin-up Style:** Disruptive innovation opportunity: Create a line of activewear that combines pin-up style with functionality for a unique and fashionable workout experience. - **Celebrity Endorsements:** Disruptive innovation opportunity: Develop a platform that connects businesses with celebrities for endorsement campaigns, boosting brand visibility and credibility. - **Functional Fashion:** Disruptive innovation opportunity: Design a range of sneakers or other apparel that not only looks stylish but also provides specific functional benefits, such as toning or muscle support. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion designs to create smart clothing that enhances performance and comfort. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop AI-powered algorithms that match brands with suitable celebrities for endorsement campaigns, streamlining the process and expanding market reach. - **Fitness and Wellness:** Disruptive innovation opportunity: Combine fashion and fitness by creating a subscription-based service that delivers curated activewear ensembles tailored to individual customers' preferences and needs. ## Related on Trend Hunter - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Outdoor Fitness Parties](https://www.trendhunter.com/trends/light-up-your-rings.md)