# Crypto-Inspired Sneakers PUMA and Yuga Labs Release New Custom Shoe Collaboration By Grace Mahas | Published 2023-04-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-yuga-labs References: [yuga](https://www.yuga.com/) Yuga Labs, the web3 leader behind [Bored Ape Yacht Club](https://www.trendhunter.com/trends/sqool) and other [NFT](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers) projects, collaborates with PUMA to release a custom shoe collection based on PUMA's iconic Slipstream sneaker. Starting April 27, members of the 10KTF and [PUMA Nitro](https://www.trendhunter.com/trends/puma-inverse) Collection NFT communities can acquire a physical customized sneaker linked to its NFT counterpart through the blockchain. The limited release includes 2,000 pairs of custom-designed Slipstream sneakers, marking one of the largest one-to-one shoe collections. This collaboration aims to pioneer a new apparel pipeline driven by direct engagement instead of mass production. 10KTF is a digital platform that allows holders of top NFT collections to mint and collect unique NFTs featuring their avatars on various digital wearables. PUMA's involvement in the web3 space aims to bridge the gap between the physical and digital worlds, reimagining the traditional sneaker release format. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 92% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Crypto-branded Fashion:** The collaboration between Yuga Labs and PUMA shows the potential for connecting physical apparel with digital assets and creating exclusive, personalized products through blockchain technology. - **One-to-one Product Customization:** The limited release of 2,000 pairs of custom-designed sneakers indicates a growing trend of creating unique, personalized physical products for niche audiences. - **Direct-to-consumer Engagement:** PUMA's involvement in the web3 space signals the possibility of creating a new apparel pipeline based on direct interaction and engagement with consumers, rather than mass production and distribution. ### Who This Affects Most - **Fashion & Apparel:** The fashion and apparel industry has the opportunity to leverage blockchain technology to create personalized, exclusive products that bridge the gap between physical and digital assets. - **Blockchain & Cryptocurrency:** The collaboration between Yuga Labs and PUMA demonstrates the potential of blockchain technology and cryptocurrency in creating unique, valuable products that tap into niche communities and markets. - **Direct-to-consumer Retail:** PUMA's involvement in the web3 space could disrupt traditional retail models by providing a direct-to-consumer engagement and personalized product offering that appeals to niche audiences. ## Related on Trend Hunter - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Co-Branded NFT Sneakers](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers.md) - [AI-Generated Footwear Designs](https://www.trendhunter.com/trends/puma-inverse.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md) - [Co-Branded Digital Sneakers Collections](https://www.trendhunter.com/trends/digital-sneakers.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md)