# Fashletic Collaborations Puma and Alexander McQueen Team Up for Shoe Line By Nicole Chia | Published 2009-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-steve-mcqueen-collaborate-on-new-line-for-urban-outfitters References: [pipeline.refinery29](http://pipeline.refinery29.com/news/collab_alert_puma_pounces_on_a.php) & [wwd](http://www.wwd.com/fashion-news/mcqueen-puma-to-unveil-clothing-line-1925571?justin=1925571) In this hot time of fashion and accessories, the industry has actually gotten it right this time with this collaboration between Puma and Alexander McQueen--two big names in fashion that will definitely prove to be a power combo. As WWD reports, Puma, the forward-thinking sport line, has just announced a deal with Alexander McQueen, the equally forward-thinking madcap Brit designer. The sporty styles will be priced between $75 and $790, which may burst your wallet but are still worth checking out. The new line of Alexander McQueen Puma apparel and accessories premieres next week in Milan. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Fashion Collaborations:** Opportunity for fashion brands to partner and create unique products. - **Sporty Styles:** Demand for sporty fashion items that combine style and functionality. - **Forward-thinking Designers:** Collaborations between established and innovative designers for fresh and unique fashion collections. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to collaborate and tap into new markets. - **Sportswear:** Increased demand for sporty fashion items leads to growth in the sportswear industry. - **Luxury Goods:** Potential for luxury brands to expand their offerings through collaborations and target new customers. ## Related on Trend Hunter - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md)