# Graphic Collaborative Streetwear Series PUMA and STAPLE Join atmos Tokyo on a New Collection By Amy Duong | Published 2023-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-staple References: [hypebeast](https://hypebeast.com/2023/1/staple-atmos-puma-suede-vtg-black-pink-release-date) & [instagram](https://www.instagram.com/p/CnVt2vVP3-l/) [PUMA](https://www.trendhunter.com/trends/pampuma-bioverse) and [STAPLE](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) work in collaboration with [atmos Tokyo](https://www.trendhunter.com/trends/umbro-4) as the trio launches a new collection full of apparel and footwear options for the season. The wide range of goods taps into all contributing efforts and their specific expertise to create a concise new collection. It is made up of a PUMA Suede VTG sneaker model, a graphic tee, and a pullover hoodie. Leading the range are the sneakers complete with a tumbled leather material throughout the upper in a grey color. It is then detailed with mismatching themes as the stripes on the right shoe are detailed in a contrasting black and the left side is detailed with a bold pink motif. STAPLE's pigeon emblem can be seen embroidered on the lateral side of the heel. Image Credit: atmos Tokyo, [hypebeast](https://hypebeast.com/2023/1/staple-atmos-puma-suede-vtg-black-pink-release-date), [instagram](https://www.instagram.com/p/CnVt2vVP3-l/) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 83% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Streetwear Collaborations:** There is an opportunity for brands to merge expertise and create unique streetwear collections that appeal to a wider audience. - **Graphic Detailing:** Using graphic detailing on footwear and apparel can add a unique touch to products and increase their appeal to a younger demographic. - **Mismatching Themes:** Mismatching color themes and designs on products can create a distinct look that sets brands apart in the market. ### Who This Affects Most - **Apparel and Fashion:** Apparel and fashion brands can collaborate with one another to create new collections that blend their unique styles and expertise. - **Footwear:** Footwear companies can incorporate graphic detailing and mismatching themes to create unique designs that appeal to a younger, streetwear-oriented audience. - **Design and Branding:** Design and branding agencies can work with fashion and footwear companies to create distinct and memorable branding elements, such as STAPLE's pigeon emblem, that can set them apart from competitors. ## Related on Trend Hunter - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Collaborative Textual Patchwork Sneakers](https://www.trendhunter.com/trends/gazelle-85.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)