# Collaborative Bold Sneaker Models PUMA and Salehe Bembury Join Forces on a Dynamic Sneaker By Amy Duong | Published 2025-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-salehe References: [instagram](https://www.instagram.com/salehebembury/?hl=en)  [PUMA](https://www.trendhunter.com/trends/coperni) and Salehe Bembury work in collaboration once again as the silhouette was just shared online with a focus on Bembury's signature [bright color palettes](https://www.trendhunter.com/trends/pollex-juniper-1). The shoe is defined by its textured midsole unit which is complete in a bright blue color and then defined by its waved pattern. The upper is detailed with a lime green hue and it is elevated with brown in the form of its webbing. The PUMA formstrip is the branding touch and it adds a speckled navy structure as well. To join this, there is also the co-branded logo nodding to both efforts in a yellow color -- this is found on the medial side of the upper to round it all out. Image Credit: Salehe Bembury ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 64% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Bold Color Palettes:** The partnership leverages striking and vibrant color palettes to create a distinct visual identity in sneaker design. - **Textured Midsoles:** Innovatively designed textured midsoles offer a unique aesthetic that enhances both visual appeal and brand recognition. - **Co-branding Collaborations:** The fusion of distinctive brand elements and logos showcases the power of collaborative design in increasing product uniqueness. ### Sectors Adopting This - **Footwear:** The footwear industry is witnessing a rise in demand for distinct, colorful designs that emphasize individuality and creative expression. - **Fashion:** Fashion markets are increasingly embracing collaborative efforts to combine aesthetics and brand strengths for innovative product offerings. - **Textile Manufacturing:** Textile manufacturing industries are poised to develop advanced materials that support the production of bold and textured design features. ## Related on Trend Hunter - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Collaborative Technical Footwear](https://www.trendhunter.com/trends/1906-shoe.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Bold Sculptural Sneakers](https://www.trendhunter.com/trends/spunge-osmosis.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md)