# NYC Barbers-Inspired Collections PUMA and RHUDE Join Forces to Launch a Collaborative Range By Amy Duong | Published 2023-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-rhude References: [highsnobiety](https://www.highsnobiety.com/p/puma-x-rhuigis-barbershop-collection/) [PUMA](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf) and [RHUDE](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude) work in collaboration to celebrate the barbers in New York City, delivering a joint capsule of curated apparel that is inspired by barbershops. It highlights specially designed crests that make customers feel a part of the community. It also has iconic red and blue pinstripes that can be recognized from anywhere. One of the standout items is the plush velour shirts that are adorned with matching pinstripe sets such as track jackets, shorts, and caps. Overall, it embodies a design language that is both classic and preppy. The footwear includes the PUMA [Clyde](https://www.trendhunter.com/trends/clyde-harris-tweed) in two premium iterations with a black and white colorway and tumbled leather construction. Branding is found on the tongue and rounded out with the PUMA Formstrip on the side. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 18% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Barbers-inspired Apparel:** The collaboration between PUMA and RHUDE showcases a joint capsule of curated apparel that is inspired by barbershops, featuring specially designed crests and iconic red and blue pinstripes. - **Velour Shirts:** The plush velour shirts with matching pinstripe sets, including track jackets, shorts, and caps, offer a standout item in the collection. - **Premium Clyde Footwear:** The PUMA Clyde shoes in two premium iterations, with black and white colorways and tumbled leather construction, complete the collection. ### Who This Affects Most - **Fashion:** The collaboration between PUMA and RHUDE in creating barbers-inspired apparel opens up opportunities for fashion brands to explore unique and themed collaborations. - **Streetwear:** The incorporation of velour shirts and matching pinstripe sets in the collection presents an opportunity for streetwear brands to leverage this classic and preppy design language. - **Footwear:** The premium iterations of the PUMA Clyde shoes in the joint capsule with RHUDE highlight opportunities for footwear brands to create exclusive and high-quality collaborations. ## Related on Trend Hunter - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Tweed Textile Casual Sneakers](https://www.trendhunter.com/trends/clyde-harris-tweed.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md)