# Sporty Visual Fashion Campaigns PUMA and NOAH Join Forces on a New Sporty Campaign Series By Amy Duong | Published 2023-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-noah References: [highsnobiety](https://www.highsnobiety.com/p/puma-x-noah/) & [noahny](https://noahny.com/) [PUMA](https://www.trendhunter.com/trends/puma-and-noah-1) and [NOAH](https://www.trendhunter.com/trends/noah-and-puma) work in collaboration on a new campaign that blends elements of sporty and preppy themes. It is a visual campaign that is directed by Brian Billow with photos that are captured by Francesco Nazardo. It takes on a nudist theme as well as the visuals showcase an inverted reality where being clothed is a taboo. It follows a streaker who disrupts a high-stakes tennis match. He runs across the court dressed in the capsule and is chased by security. Co-founder of NOAH Brendon Babenzien speaks about the campaign and reminds others to not take themselves seriously, stating that “we would like people to smile and remember that clothing and footwear choices should be fun.” Image Credit: Francesco Nazardo ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 56% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Sporty-preppy Fashion:** Opportunity for brands to combine sporty and preppy elements in fashion campaigns, creating a unique visual appeal. - **Nudism-themed Visuals:** Exploration of nudist-themed visuals in fashion campaigns as a way to challenge traditional clothing norms and create a buzz. - **Disruptive Streaker Marketing:** Embracing the element of surprise and disruption in advertising by incorporating streakers or unconventional characters in campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to incorporate sporty-preppy elements and nudist-themed visuals in their campaigns to attract attention and stand out. - **Advertising:** The use of disruptive streaker marketing and unconventional characters in campaigns can create memorable and attention-grabbing advertisements. - **Sports:** Sports brands can collaborate with fashion brands to create innovative and visually appealing campaigns that blend sporty and preppy themes. ## Related on Trend Hunter - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)