# Nudist-Themed Sporty Fashion Campaigns PUMA and NOAH Join Forces on a New Collection By Amy Duong | Published 2023-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-noah-1 References: [highsnobiety](https://www.highsnobiety.com/p/puma-x-noah-latest-collection/) [PUMA](https://www.trendhunter.com/trends/noah-and-puma) and NOAh work together on the second installation of their collaborative range and the new capsule is highlighted in a playful campaign inspired by nudist themes. It was first launched in June when the campaign striped away clothing and imagined a world where being nude was the norm. This time around, two 'streakers' are seen running through a museum clothed amongst exhibitionists who are in the nude to represent the idealized 'norm.' The star items of the campaign include the [Star](https://www.trendhunter.com/trends/one-star-j-vtg) sneaker, which has also been seen in the first campaign. This time, it spotlights the Pro Star, which is designed with a cream tonal palette detailed with bright green to contrast and rests atop a gum sole unit. Image Credit: PUMA, NOAH ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 84% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Playful Nudist-themed Fashion:** The PUMA and NOAH collaboration highlights a playful campaign inspired by nudist themes, stripping away clothing and imagining a world where being nude is the norm. - **Collaborative Capsule Collections:** PUMA and NOAH's second installation of their collaborative range showcases a new capsule collection in a nudist-themed campaign. - **Spotlight on Star Sneakers:** The star items of the campaign are PUMA and NOAH's Star sneakers, with the Pro Star featuring a cream tonal palette and bright green accents. ### Industries Being Reshaped - **Apparel & Fashion:** The nudist-themed campaign by PUMA and NOAH introduces a playful twist to the apparel and fashion industry. - **Retail:** The collaborative range by PUMA and NOAH in their nudist-themed campaign offers a unique retail opportunity. - **Footwear:** PUMA and NOAH's Star sneakers, featured in their nudist-themed campaign, offer a distinctive footwear option for consumers. ## Related on Trend Hunter - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Interdimensional-Inspired Sporty Projects](https://www.trendhunter.com/trends/pampuma-bioverse.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md)