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# Sailing Gear-Inspired Footwear
PUMA and Helly Hansen Continue Their Partnership for FW20

By Amy Duong | Published 2020-11-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-helly
References: [hypebeast](https://hypebeast.com/2020/11/puma-helly-hansen-nitefox-extol-oslo-fall-winter-collaboration) & [us.puma](https://us.puma.com/en/us/select/helly-hansen)

[PUMA](https://www.trendhunter.com/trends/coperni) and [Helly Hansen](https://www.trendhunter.com/trends/222-winter) continue to work in collaboration for the Fall/Winter 2020 season, launching a capsule that is functional during the tougher temperatures. The duo draw inspiration from cold weather sailing and patrol gear, informing that onto a set of footwear designs.

Helly Hansen has a rich history of 140 years learning about creating high-tech performance gear for work and extreme sports. One of the standout silhouettes in the pack is the NiteFox boot model that is offered in an all-black colorway. The boots are made form a textured nylon material and the sole unit is made from a chunky rubber material. The rest of the shoe includes reflective detailing and bold tonal details to contrast the black base.

Image Credit: PUMA

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 15% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Cold Weather Footwear:** Companies can create functional and stylish footwear designs inspired by cold weather sailing and patrol gear.
- **Collaborative Capsule Collections:** Collaborations between brands can produce unique, limited edition collections that appeal to a wide consumer base.
- **Reflective Detailing:** Incorporating reflective materials into footwear designs can enhance visibility and safety during low-light conditions.

### Who This Affects Most

- **Footwear Industry:** The footwear industry can leverage the inspiration of sailing and patrol gear to create new lines of durable, weather-resistant footwear.
- **Sportswear Industry:** The sportswear industry can incorporate the functional benefits of sailing and patrol gear into their clothing designs for extreme sports enthusiasts.
- **Outdoor Retail Industry:** Outdoor retail companies can tap into the demand for fashionable and functional cold weather gear by carrying collaborative capsule collections like the PUMA and Helly Hansen line.

## Related on Trend Hunter

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- [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md)
- [Elite-Level Sailing Partnerships](https://www.trendhunter.com/trends/germany-sailgp-team.md)
- [Archival Spring-Ready Gorp Apparel](https://www.trendhunter.com/trends/capsule-241.md)
- [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)
- [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)
- [Hardware Winter Footwear](https://www.trendhunter.com/trends/ugg-x-hiddenny-ppf.md)