# Basketball-Celebratory Apparel PUMA and Chinatown Market Join Forces for an NBA All-Star Capsule By Amy Duong | Published 2019-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-chinatown References: [highsnobiety](https://www.highsnobiety.com/p/puma-chinatown-market-all-star-weekend-collab/) & [us.puma](https://us.puma.com/en/us/home) [PUMA](https://www.trendhunter.com/trends/venice-beachinspired-f) and Chinatown Market work in collaboration in celebration of the NBA All-Star games that happened this past weekend in Charlotte. The collaborative capsule marks the duo's second limited apparel series and it was showcased at a pop-up on the day of the games at a [Puma Lab](https://www.trendhunter.com/trends/puma-and-porsche) by [Foot Locker](https://www.trendhunter.com/trends/foot-locker-takeover). The collection is comprised of a broad range of graphics that are designed to replicate something that is hand-drawn. It takes the classic aesthetic of Puma and the custom features of Chinatown Market, resulting in re-imagined graphic prints. In terms of the silhouettes, there are hoodies, tees, tote bags, and hats -- all of which boast design influences of both labels. The color palette is predominantly black and white as the foundational canvas, with purple and yellow accenting details. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 31% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Apparel:** Opportunity to disrupt the fashion industry by creating limited edition collaborations that combine the aesthetics of different brands. - **Hand-drawn Graphics:** Disruptive innovation opportunity to incorporate hand-drawn graphics into mainstream fashion, giving a unique and artistic touch to clothing. - **Re-imagined Graphic Prints:** Possibility to disrupt the apparel industry by re-imagining graphic prints and creating fresh and eye-catching designs. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring unique collaborations and incorporating new design elements. - **Graphic Design:** Possibility to disrupt the graphic design industry by creating graphics specifically for apparel that capture a hand-drawn aesthetic. - **Streetwear:** Opportunity to disrupt the streetwear industry by re-imagining graphic prints and creating apparel with a fresh and unique style. ## Related on Trend Hunter - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md)