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# Boxing-Inspired Unisex Apparel
PUMA and Balmain Join Forces on a New Sporty Collection

By Amy Duong | Published 2019-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/puma-and-balmain
References: [hypebeast](https://hypebeast.com/2019/10/balmain-puma-collaboration-capsule-collection-cara-delevingne-fall-2019-lookbook) & [balmain](http://www.balmain.com/)

[PUMA](https://www.trendhunter.com/trends/running-collections) and [Balmain](https://www.trendhunter.com/trends/the-lion-king-collection) work in collaboration to unveil a new collection that draws inspiration from boxing. The duo is unconventional but the sporty expertise of PUMA conjoined with the stylistic talents of Olivier Rousteing result in a lavish capsule of goods. Cara Delevingne, a friend of Rousteing and PUMA ambassador brought the two together.

The two brands work closely to design unisex apparel that are functional thanks to PUMA and [luxury thanks to Balmain](https://www.trendhunter.com/trends/the-balenciaga-x-nba). The pieces feature golden co-branding accents along with shining textiles to add a touch of extravagance. The silhouettes are entirely wearable for men and women. Some of the pieces include distressed hoodies, graphic tees, slim-fitted sweatpants, tank tops made from mesh, pre-fight gowns, souvenir jackets, bomber jackets, boxer shorts, and much more.

Image Credit: PUMA

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 47% | Activity: 15% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Boxing-inspired Unisex Apparel:** Disruptive innovation opportunity: Create a line of boxing-inspired apparel that combines sporty functionality with luxurious design.
- **Collaborative Capsule Collections:** Disruptive innovation opportunity: Partner with other brands to create collaborative collections that combine different expertise and create unique products.
- **Functional Luxury Fashion:** Disruptive innovation opportunity: Develop a line of fashion that combines functionality and luxury to appeal to a wider range of consumers.

### Sectors Adopting This

- **Sportswear Retail:** Disruptive innovation opportunity: Integrate sportswear with high-end fashion to create new and innovative product offerings.
- **Luxury Fashion:** Disruptive innovation opportunity: Collaborate with athletic brands to bring sporty elements into the luxury fashion industry and attract new consumer segments.
- **Collaborative Design:** Disruptive innovation opportunity: Foster partnerships and collaborations between brands in order to create unique and exciting collections that cater to diverse consumer preferences.

## Related on Trend Hunter

- [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)
- [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md)
- [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)
- [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md)
- [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md)
- [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md)
- [Balletcore Motorsport Collections](https://www.trendhunter.com/trends/puma-x-ros.md)
- [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md)
- [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md)