# Singer-Designed Headwear Lines Rihanna Recently Dropped a New Series of PUMA Accessories By Riley von Niessen | Published 2017-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-accessories References: [hypebae](https://hypebae.com/2017/6/rihanna-fenty-puma-2017-spring-summer-apparel-june-releases) & [puma](http://puma.com/?dfkjfd) For the Spring/Summer of 2017, a new range of Rihanna and PUMA accessories were released. The designs are similar in colorway to much of the pastel apparel that the multi-talented singer has released in the past, with baby pink, olive, and white marking the materials. Included in the new drop are satin baseball caps that feature lace-up detailing throughout, and branded durags which are made out of elegant lace. In addition to the Rihanna and PUMA accessories, the drop also includes a number of cropped muscle tanks, which have a slim-fit design to draw attention to their wearer's natural curves. All of the pieces can be purchased in-store and from retailers such as NAKED, where prices range from $50 and $77 USD. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-designed Accessories:** There is a growing trend of celebrities collaborating with brands to create unique accessories. - **Pastel Colorway:** Fashion brands are incorporating pastel colors into their apparel and accessories, following the popularity of pastel fashion. - **Attention to Natural Curves:** Slim-fit designs that highlight the wearer's natural curves are becoming popular in the fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from partnering with celebrities to design accessories that cater to current trends. - **Apparel Manufacturing:** Companies in the apparel manufacturing industry can capitalize on the demand for pastel-colored accessories. - **Fitness and Activewear:** Fitness and activewear brands have the opportunity to create slim-fit clothing that accentuates natural curves. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Inclusive Beauty Haircare Products](https://www.trendhunter.com/trends/fenty-hair.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md)