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# Japanese Comic Kicks
The Puma 917 Mid Manga Sneakers are Turbo Rad

By Robyn Currie | Published 2009-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/puma-917-mid-manga
References: [freshnessmag](http://www.freshnessmag.com/2009/11/26/puma-917-mid-manga/) & [puma](http://www.puma.com)

When PUMA does something, they do it big, and they do it well. The PUMA 917 Mid Manga incorporate the silhouette of the [classic PUMA sneaker](https://www.trendhunter.com/trends/leather-speedcat), but with incredible Japanese touches that underscore the luxury appeal of these kicks.

The sneakers feature traditional [manga touches](https://www.trendhunter.com/trends/gundam-x-strictg) like the reflective bubble on the top cap, dotted shadow and sketchy shading. Also, the PUMA 917 Mid Manga are the physical representation of what a manga would draw, and you can wear them too!

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 74% | Activity: 70% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Manga-inspired Sneakers:** Disruptive innovation opportunity: Collaborate with fashion brands to create manga-inspired sneaker collections that blend traditional manga touches with contemporary design.
- **Luxury Streetwear:** Disruptive innovation opportunity: Combine high-end fashion with streetwear aesthetics to create luxury streetwear collections that appeal to a younger demographic.
- **Asian Pop Culture Fashion:** Disruptive innovation opportunity: Create fashion lines inspired by Asian pop culture, such as manga, anime, and K-pop, to cater to the growing global interest in these trends.

### Where This Applies

- **Fashion Retail:** Disruptive innovation opportunity: Develop an online platform that connects fashion retailers with emerging manga-inspired fashion brands to reach a wider audience.
- **Streetwear:** Disruptive innovation opportunity: Integrate technology, such as augmented reality and customization options, into streetwear products to enhance the customer experience and differentiate from competitors.
- **Pop Culture Merchandising:** Disruptive innovation opportunity: Collaborate with manga and anime publishers to expand merchandise offerings beyond the traditional market and create unique, limited-edition products for dedicated fans.

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