# Protein-Rich Rice Blends Tilda's 'Pulses and Rice' Collection Introduces Protein-Packed Flavors By Laura McQuarrie | Published 2016-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pulses-and-rice References: [trndmonitor](https://trndmonitor.com/food-spotlight-tilda-black-bean-jerk-coconut/) & [tilda](https://www.tilda.com/our-range/blackbean-jerk-and-coconut/black-bean-jerk-coconut/) Tilda recently unveiled an all-new 'Pulses and Rice' collection that will appeal to those with a desire for exotic flavor experimentation and plant-based proteins. Each product is made with a base of basmati rice that's been combined with legumes like [split peas, beans, edamame or chickpeas](https://www.trendhunter.com/trends/merchant-gourmet-product). On top of this, globally inspired flavors are added, introducing combinations like 'Jerk & Coconut,' 'Harissa & Lemon' and 'Onion & Wasabi.' The [United Nations](https://www.trendhunter.com/trends/hot-honey-labneh) declared 2016 as the International Year of Pulses and these of-the-moment legumes deserve recognition because they are rich sources of plant-based proteins and other essential nutrients. As well as having numerous benefits for health, pulses are known to have nitrogen-fixing properties, which can play a part in increasing soil fertility. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavor Experimentation:** Creating innovative flavor combinations using globally-inspired ingredients with the potential to disrupt the traditional flavor profile market. - **Plant-based Proteins:** Developing alternative protein sources that cater to the growing demand for plant-based diets and provide sustainable food options. - **Pulses Recognition:** Raising awareness and appreciation for pulses as a rich source of plant-based proteins and essential nutrients, leading to potential market opportunities. ### Industries Being Reshaped - **Food and Beverage:** Exploring and expanding product offerings in the market for exotic flavor combinations and innovative plant-based protein sources. - **Agriculture:** Investing in research and development to optimize pulse production for increased soil fertility and sustainable farming practices. - **Health and Wellness:** Capitalizing on the health benefits of pulses to cater to the growing demand for nutritious and plant-based food options. ## Related on Trend Hunter - [Minimally Processed Bean Products](https://www.trendhunter.com/trends/balanced-bushels-beans-and-pulses.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Plant-Based Rice Protein Products](https://www.trendhunter.com/trends/nutralys-rice-protein-range.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Kid-Friendly Rice Meal Ranges](https://www.trendhunter.com/trends/tilda-taste-travellers.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Nutritionally Complete Plant Proteins](https://www.trendhunter.com/trends/complete-vegan-protein-blends.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md)