# Contemporary Pulque Branding A Studio Created a Modern Brand Concept for This Traditional Drink By Mishal Omar | Published 2017-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pulque References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/mentor.html) & [facebook](https://www.facebook.com/hiestudio) The creative agency Hi estudio designed the packaging and branding concept for the [traditional Mexican drink](https://www.trendhunter.com/trends/luna-morada) pulque. Pulque is an alcohol beverage that has been traditionally made in central Mexico. It is made from the fermented sap of the maguey plant and has a thick consistency with a sour, yeast-like taste. This brand, Pulque Mentor, was inspired by the Aztecs, who once drank the alcoholic beverage and reserved it for "the highest social classes". As a result, the branding concept is highly modern and sophisticated, with [neutral colors and minimal labeling](https://www.trendhunter.com/trends/Rithms-Enlite) making it stand out. This pulque drink fuses a traditional drink and inspirations with [contemporary design ideals](https://www.trendhunter.com/trends/vibrant-packaging-design) to create a product that stands out from most others on the market. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Modernization of Traditional Drinks:** There is an opportunity to innovate traditional drinks and bring them to the modern age through creative packaging and branding design. - **Minimalist Packaging Design:** The use of neutral colors, minimal labeling, and simple packaging can make a product stand out and appeal to consumers who value simplicity and elegance. - **Cultural Inspiration in Branding:** Incorporating cultural references and inspirations in branding can attract consumers who value authenticity and tradition. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend of modernizing traditional drinks to appeal to a wider range of consumers. - **Design and Packaging:** The design and packaging industry can leverage the trend of minimalist packaging design to offer their clients innovative and modern solutions. - **Cultural Tourism:** The cultural tourism industry can benefit from incorporating traditional drinks in their offerings and highlighting the cultural significance of these beverages. ## Related on Trend Hunter - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md)