# Oddly-Named Beverages Minute Maid Introduces the Strangely Monikered 'Pulpy Super Milky' Drink By Marissa Liu | Published 2009-11-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/pulpy-super-milky References: [foodbev](http://www.foodbev.com/news/coca-cola-launches-minute-maid-pulpy-super-milky-drink-in-ch) & [minutemaid.cn](http://www.minutemaid.com.cn/dairy/mm_index_dairy.aspx#/m0_home) Coca Cola’s sub-brand [Minute Maid](https://www.trendhunter.com/trends/minute-maid-aguas-frescas) has launched the strangely-named, ‘Pulpy Super Milky’ in China. If that is not a name that makes you scratch your head in wonder, I don’t know what is. Minute Maid’s Pulpy Super Milky was created at the [Global Innovation Technology Center](https://www.trendhunter.com/trends/cocacola-creations) in Shanghai, and contains a mixture of fruit juice, milk powder, whey and gelatinous coconut flakes (yum!). The national campaign to promote Pulpy Super Milky stars Asian pop star Eason Chan. You can check out the video above. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 43% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Oddly-named Beverages:** Opportunity to create unique and attention-grabbing names for beverages, appealing to consumers' curiosity. - **Fusion Drinks:** Potential for combining unexpected ingredients and flavors in beverages, creating new taste experiences. - **Celebrity-endorsed Products:** Possibility of leveraging popular influencers to promote and increase the visibility of new beverage products. ### Industries Being Reshaped - **Beverage:** Opportunity for beverage companies to introduce innovative and unconventional products that stand out in the market. - **Food and Beverage Manufacturing:** Potential for manufacturers to experiment with inventive ingredient combinations, catering to consumer demand for unique and novel flavors. - **Marketing and Advertising:** Chance to collaborate with celebrities and influencers to create engaging ad campaigns that generate buzz for new beverage launches. ## Related on Trend Hunter - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [Orange Branding Updates](https://www.trendhunter.com/trends/minute-maid-1.md) - [Fruity Wine-Blended Refreshments](https://www.trendhunter.com/trends/minute-maid-spiked.md) - [Blue-Hued Superhero Milks](https://www.trendhunter.com/trends/trumoo-fantastic-berry.md) - [Collaborative Malt Chocolates](https://www.trendhunter.com/trends/milkybar-and-milo.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Date-Based Soft Drinks](https://www.trendhunter.com/trends/milaf-cola.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md)