# Urban Cowgirl Editorials Luma Grothe Stars in Pulp Magazine's #9 Issue By Vasiliki Marapas | Published 2014-10-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/pulp-magazine-9 References: [wearesodroee](http://wearesodroee.com/2014/10/06/bang-bang/) & [pulp-magazine](http://pulp-magazine.com/) Luma Grothe took to the life of a cowgirl like a horse takes to oats in the 'Bang! Bang!' editorial featured in Pulp Magazine's #9 issue. Grothe looks like a sophisticated [urban cowgirl](https://www.trendhunter.com/trends/back-to-the-city) from the 70s. This is a woman who is not afraid to use a pocket knife, swig from a flask or hop in the saddle (in fact, she'd prefer to take the reins); nor is she intimidated by the big city. Fashion editor Renata Correa was responsible for picking out Grothe's heavily-fringed pieces, from [chaps to ponchos](https://www.trendhunter.com/trends/lucchese-bootmaker-x-dallas-cowboys) to a pair of star-shaped [nipple pasties](https://www.trendhunter.com/trends/velvet-heat). Daniel Hernandez took care of Grothe's beauty needs, providing her with sun-kissed cheeks and a voluminous afro. The editorial was lensed by photographed Nicole Heiniger. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 67% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Western Fashion:** Disruptive innovation opportunities lie in creating modern and refined interpretations of traditional western fashion. - **Empowered Urban Lifestyle:** Opportunities for disruptive innovation can be found in empowering city dwellers to embrace a self-reliant and adventurous lifestyle. - **Afrocentric Beauty:** Disruptive innovation opportunities exist in celebrating and promoting diverse beauty standards, including afrocentric beauty. ### Where This Applies - **Fashion:** The fashion industry can explore new designs that blend western and urban elements, creating a unique and sophisticated style. - **Lifestyle:** The lifestyle industry can cater to the growing demand for urban cowgirl-inspired products, providing tools and resources for a self-sufficient and adventurous lifestyle. - **Beauty:** The beauty industry can embrace and showcase diverse beauty standards by featuring afrocentric hairstyles and makeup looks in mainstream media. ## Related on Trend Hunter - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Equestrian Heritage-Honoring Bag Capsules](https://www.trendhunter.com/trends/the-compton-cowboys.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)