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# Activewear Potty Training Diapers
Pull-Ups Explorers Offer Protection in a Comfy Manner

By Michael Hemsworth | Published 2020-07-22 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/pullups-explorers
References: [talkingretail](https://www.talkingretail.com/products-news/health-beauty/huggies-expands-pull-ups-range-21-07-2020/) & [pull-ups](https://www.pull-ups.com)

The Pull-Ups Explorers potty training diapers are a new product option for little ones that will help with their transition out of one stage and into the next. The [activewear-inspired diapers](https://www.trendhunter.com/trends/huggies1) have a 360-degree stretch waistband that will move and flex with the child without compromising protection, while also creating a snug seal on the legs. The diapers will keep up with active toddlers as parents start them on potty training or graduate them out of baby-targeted alternatives.

Head of Personal Care Marketing at [Kimberly-Clark](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes) in the UK and Ireland Matt Stone spoke on the new Pull-Ups Explorers potty training diapers saying, "We’ve introduced Pull-Ups Explorers to the range to ensure we are there with families; to enable all of these amazing moments, from standing upright through to toilet training.”

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 47% | Activity: 22% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### What Makes This Trend Stand Out

- **Activewear-inspired Diapers:** Disruptive innovation opportunity: Explore ways to incorporate athletic wear features into other types of diapers or personal care products.
- **360-degree Stretch Waistband:** Disruptive innovation opportunity: Apply the 360-degree stretch concept to other diaper brands or adult incontinence products for improved comfort and fit.
- **Transition-focused Products:** Disruptive innovation opportunity: Develop products that assist children in transitioning between different stages, such as from diapers to underwear or from pacifiers to cups.

### Sectors Adopting This

- **Personal Care:** Disruptive innovation opportunity: Personal care companies can develop innovative products that prioritize both comfort and functionality for babies, toddlers, and adults.
- **Children's Apparel:** Disruptive innovation opportunity: Apparel brands can explore partnerships or product collaborations with diaper brands to create activewear-inspired clothing for toddlers and young children.
- **Baby and Toddler Products:** Disruptive innovation opportunity: Companies in the baby and toddler products industry can create innovative solutions for potty training that prioritize ease of use, comfort, and environmental sustainability.

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