# Oat-Based Protein Shreds Green&Gold's 'Pulled Oats' Boasts More Protein Than Chicken or Beef By Laura McQuarrie | Published 2018-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pulled-oats References: [pauliggroup](http://www.pauliggroup.com/press_release/pulled-oats-was-just-the-beginning-goldgreen-foods-is-launching-new-products-and-expanding-into-the-international-market/) & [goldandgreenfoods](https://goldandgreenfoods.com/perfect-protein/) Gold&Green Foods is a Finnish food company that's committed to innovating in the [plant-based meat industry](https://www.trendhunter.com/trends/chunk-pulled-products) and it is now disrupting the meat category with its first product, Gold&Green Pulled Oats. As its name suggests, the meat substitute is made from a blend of oat bran, whole grain oat flour and [oat protein](https://www.trendhunter.com/trends/whites-oats), as well as [pea protein, faba bean protein](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro), oil, and salt. The products are offered in flavors like the original Nude, Tomato and Ginger, all of which boast a texture that's comparable to pulled meat, without replicating the exact flavor experience. The packaging of the products is decorated with designs by Finnish artist Toni Halonen, representing a "a beast looking for a source of perfect protein for itself." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Oat-based Meat Alternatives:** Increased demand for plant-based protein sources presents a disruptive innovation opportunity for oat-based meat alternatives. - **Multi-protein Blends:** The trend towards multi-protein blends in meat substitutes presents a disruptive innovation opportunity for companies to create diverse, nutrient-dense products using a variety of plant-based protein sources. - **Novel Packaging Design:** Using creative packaging designs, like Gold&Green's collaboration with artist Toni Halonen, can differentiate products in the crowded plant-based food market and create a unique and compelling brand identity. ### Where This Applies - **Plant-based Protein:** The plant-based protein industry is poised for growth and disruptive innovation with the increasing popularity of meat alternatives like Gold&Green's Pulled Oats. - **Meat Alternatives:** Meat alternative companies can leverage the trend towards oat-based protein products and multi-protein blends to create diverse and appealing products that cater to both meat-eaters and vegetarians/vegans alike. - **Food Packaging Design:** The food packaging design industry can help plant-based food companies differentiate their products and create a unique brand identity with creative and compelling designs, like Gold&Green's collaboration with Finnish artist Toni Halonen. ## Related on Trend Hunter - [Upcycled Oat Proteins](https://www.trendhunter.com/trends/oatgold.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Plant-Based Foodservice Meats](https://www.trendhunter.com/trends/novameat-plantbased-proteins.md) - [Flavorful Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/planterra-foods-ozo.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md)