# Tandoori Chicken Burgers the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong By Katherine Pendrill | Published 2016-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pulled-chicken-burger References: [brandeating](http://www.brandeating.com/2016/04/hong-kong-gets-tandoori-pulled-chicken-burger-from-mcdonalds.html) & [campaign.mcdonalds.hk](http://campaign.mcdonalds.com.hk/ch/promotions/pulled-meat-burger/?utm_source=ch_promotions&utm_medium=corp_flyout&utm_campaign=Pull-meat-burger) [McDonald's](https://www.trendhunter.com/trends/new-chicken-big-mac) Hong Kong recently teamed up with celebrity chef Gabriel Choy to produce a new menu item called the Pulled Chicken Burger. The dish draws inspiration from a popular South Asian cooking style to put a delicious new spin on the traditional [chicken burger](https://www.trendhunter.com/trends/chilli-fried-chicken-burger). The new Pulled Chicken Burger from McDonald's Hong Kong consists of [pulled chicken](https://www.trendhunter.com/trends/mcdonalds-australia-1) that has been tossed in a flavorful tandoori sauce. The chicken is then topped with cheese, coleslaw, mayo and a crispy onion ring. The whole dish is then served on a bakery-style bun. In addition to the new burger, customers can also order a series of limited-run dishes such as BBQ McWings, Thick-Cut Fries and Sparkling Green Apple Tea. The new dish demonstrates how fast food restaurants can elevate their fare, by teaming up with local chefs. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Cuisine:** The collaboration of fast food chains and local chefs creates innovative flavor combinations. - **Global-inspired Menu:** New menu items inspired by international cuisine will be increasingly popular in fast food chains. - **Gourmet Fast Food:** Fast food chains are offering elevated and better quality dishes that cater to more sophisticated palates. ### Sectors Adopting This - **Fast Food:** Fast food chains are expanding their menus to include more unique and trendy options. - **Food and Beverage:** Collaborations between fast food chains and local chefs provide opportunities for new product development and flavor innovation in the food and beverage industry. - **QSR (quick Service Restaurants):** QSR players are tapping into the demand for unique, global-inspired menu options to attract customers. ## Related on Trend Hunter - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Double Patty Chicken Burgers](https://www.trendhunter.com/trends/new-chicken-big-mac.md) - [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md) - [Exclusive Cheesy Chicken Sandwiches](https://www.trendhunter.com/trends/cheesy-mcchicken.md) - [Spicy Fast-Food Chicken Burgers](https://www.trendhunter.com/trends/arrabiata-ricotta-chicken.md) - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md) - [Ultra Pickle-Flavored Chicken Burgers](https://www.trendhunter.com/trends/triple-pickle-mccrispy.md) - [Spicy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/spicy-mac-and-cheese-burger.md)