# Street Food-Ready Packaging The Pull Wrap Makes it Easier to Eat on-the-Go By Jamie Danielle Munro | Published 2014-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pull-wrap References: [packageinspiration](http://www.packageinspiration.com/pull-wrap-packaging.html/) & [matthijskok.nl](http://www.matthijskok.nl/) The Pull Wrap is a new [packaging design](https://www.trendhunter.com/trends/innovative-packaging-solution) by Matthijs Kok, which enables people to [eat on-the-go](https://www.trendhunter.com/trends/farmhouse-kitchen-snack-wraps) more readily. Noticing a big surge in [street food culture](https://www.trendhunter.com/trends/cheezit-walking-taco), Kok wanted to design something that would ensure people could eat in a hurry, and also not worry about good spilling all over the place. Standing up while eating can often result in a mess that falls onto the ground and even worse one's clothes, so the Pull Wrap aims to stop these mishaps. Users simply have to pull down a flap at the front of the wrapping, which loosens the packaging and allows people to start munching on the contents. It is also easy to assemble for vendors looking to quickly place the food inside. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient On-the-go Packaging:** The Pull Wrap packaging design offers a convenient way for people to eat on-the-go without worrying about spills. - **Street Food Culture:** The surge in street food culture has created opportunities for innovative packaging designs like the Pull Wrap. - **Efficient Food Assembly:** The Pull Wrap's easy assembly feature benefits vendors by allowing them to quickly package and serve street food. ### Who This Affects Most - **Food Packaging:** The Pull Wrap offers disruptive innovation opportunities in the food packaging industry by providing a new way to address convenience and portability. - **Street Food:** The Pull Wrap caters to the street food industry by providing a packaging solution that enhances the on-the-go eating experience. - **Fast Casual Dining:** The Pull Wrap can disrupt the fast casual dining industry by offering an efficient and mess-free food packaging option for customers. ## Related on Trend Hunter - [Versatile To-Go Food Wraps](https://www.trendhunter.com/trends/novolex-power-prep-wrap.md) - [Easy-Open Snack Pouches](https://www.trendhunter.com/trends/easy-open-snack-pouch.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [3-in-1 Meal Packaging Solutions](https://www.trendhunter.com/trends/hot-to-go-packs.md) - [Healthful On-the-Go Wraps](https://www.trendhunter.com/trends/pollen-grace-wraps.md)