# Youthful Desert Attire The Pull & Bear Spring/Summer 2013 is Laid-Back Chic By Ariel Weber | Published 2013-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pull-bear-springsummer References: [fashion-style.becomegorgeous](http://www.fashion-style.becomegorgeous.com/fashion_news/pull__bear_springsummer_2013_campaign-9871.html) & [pullandbear](http://www.pullandbear.com/) The Pull & Bear Spring/Summer 2013 look book offers a plethora of beautiful and simplistic designs sure to offer something for any and all stylish mavens and lads. The campaign, which was shot in the [desert region](https://www.trendhunter.com/trends/sel-de-mer) of the Canary Islands, evokes an effortless [laid back style](https://www.trendhunter.com/trends/digawel-springsummer-2026) that simultaneously manages to stay chic with elements that are on point for this season. There are a lot of aztec and desert themed inspirations throughout the collection as witnessed on several jacket sleeves and tops. The [crocheted and laced white dresses](https://www.trendhunter.com/trends/triangls-mirage-drop) also give off a boho-chic vibe that can be seen throughout. Models Daniela Braga, Justin Barnhill and Valerija Sestic are the faces of the newest campaign, who bring the youthful vibe that the Pull & Bear Spring/Summer 2013 lookbook is looking to espouse. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Desert-inspired Fashion:** Opportunity for designers to create stylish, laid-back clothing with aztec and desert themed inspirations. - **Boho-chic Style:** Potential for fashion brands to incorporate crocheted and laced white dresses for a youthful, bohemian aesthetic. - **Effortless Laid-back Fashion:** Demand for clothing that offers an effortless and chic style, suitable for the current season. ### Industries Being Reshaped - **Fashion Design:** Designers can innovate by incorporating desert-inspired elements and boho-chic styles into their collections. - **Retail:** Opportunity for retailers to offer desert-themed fashion and bohemian-inspired apparel to cater to the demand for laid-back chic. - **Modeling:** Models can embrace the youthful vibe and showcase the laid-back fashion trends in their portfolio to attract fashion brands. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)