# Desolate Street Youth Campaigns Pull and Bear's Latest Advert Embodies an Effortlessly Cool Air By Jana Pijak | Published 2014-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pull-and-bear References: [fuckingyoung.es](http://fuckingyoung.es/pull-bear-fallwinter-2014-campaign/) & [pullandbear](http://www.pullandbear.com/inditex-sel/?redirect=true) Arthur Gosse and Malcolm Lindberg star in Pull and Bear's Fall/Winter 2014 campaign. Lensed in Faro, Sweden, this captivating advertorial highlights images of its model stars and the country's gorgeous, natural landscape. Faro's greenery, seaside topography and fisherman house architecture serves as a striking backdrop for Pull and Bear's latest collection of [rugged and modern fashions](https://www.trendhunter.com/trends/day-3-capsule-2). The label's lookbook is a collection of [desolate street youth captures](https://www.trendhunter.com/trends/where-are-you-going) that are both candid and raw. Arthur and Malcolm pose with female co-stars Antonina Vasylchenko and Grace Van Gastel for the lookbook that highlights a wardrobe of luxe casuals with a focus on outerwear. This image series is captured by photographer Xevi Muntane who works alongside British filmmaker Liam Gleeson to bring his [cinematic portraits](https://www.trendhunter.com/trends/alessandro-micheles) to life. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Rugged and Modern Fashions:** Disruptive innovation opportunity: Developing sustainable and eco-friendly materials for rugged and modern fashion designs. - **Captivating Advertorials:** Disruptive innovation opportunity: Integrating virtual reality technology to create immersive and interactive advertorials. - **Cinematic Portraits:** Disruptive innovation opportunity: Utilizing artificial intelligence to automate the process of capturing cinematic portraits. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Implementing blockchain technology to improve supply chain transparency in the fashion industry. - **Photography:** Disruptive innovation opportunity: Developing drone photography technology for capturing unique and captivating images. - **Film Production:** Disruptive innovation opportunity: Applying machine learning algorithms to enhance video editing and post-production processes. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)