# Hearty Plant-Based Pies Pukka Pies Launched a Delicious New Range of Vegan Pies By Grace Mahas | Published 2020-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pukka-pie References: [veganfoodandliving](https://www.veganfoodandliving.com/news/pukka-pies-release-new-range-vegan-pies/) & [pukkapies](https://www.pukkapies.co.uk/) [Pukka Pies](https://www.trendhunter.com/trends/pukka-pies-family-favourite), an iconic pie brand in the UK, recently launched a new collection of vegan pies complete with The [Vegetarian Society](https://www.trendhunter.com/trends/the-vegetarian-butchers-hentastic) Approved vegan trademark. The brand re-worked two of its best-selling pies including the new Vegan Chicken & Mushroom pie and [Vegan Minced Steak & Onion pie](https://www.trendhunter.com/trends/beyond-steakpieces). The former is made with soy protein pieces, sliced mushrooms and a savory vegan creamy sauce while the later features minced soy protein coupled with finely chopped onions and a rich gravy. Both are encased in Pukka’s signature golden puff pastry. “As the People’s Pie, we want to make sure there’s a Pukka for everyone. Shoppers are increasingly looking for tasty meat-free options but don’t necessarily want to spend hours cooking,” explained Rachel Cranston, Head of Marketing at Pukka, in a statement.“ Our two Vegan pies tick both these boxes and they’re an exciting addition to our well-loved range, with recipes people recognize and know Pukka for. Image Credit: Pukka Pies ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Comfort Food:** Opportunity for food brands to expand their meat-free range with indulgent and familiar comfort food options. - **Vegan Trademarks:** Opportunity for plant-based food companies to showcase their product quality and authenticity through certifications and trademarks. - **Convenience Vegan Options:** Opportunity to meet the growing demand for meat-free options that are quick, convenient and easy to prepare. ### Sectors Adopting This - **Food Manufacturing:** Opportunity for food brands and manufacturers to innovate and create indulgent vegan comfort food options to meet the growing demand. - **Certification and Labeling:** Opportunity for certification and labeling companies to offer vegan trademark certification to plant-based food companies. - **Fast Food and Convenience Stores:** Opportunity for fast food chains and convenience stores to add more vegan options to their menus to meet the demand for quick and convenient meat-free meals. ## Related on Trend Hunter - [Frozen Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-pies-family-favourite.md) - [Masala-Infused Chickpea Pies](https://www.trendhunter.com/trends/chickpea-vegan-pie.md) - [Savory Low-Carbon Pies](https://www.trendhunter.com/trends/chana-rama-pie.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md) - [Comfort Food Frozen Pies](https://www.trendhunter.com/trends/new-pukka-pies.md) - [Savory Fermented Vegetable Pies](https://www.trendhunter.com/trends/plantbased-pie.md) - [Meaty Baked Pie Products](https://www.trendhunter.com/trends/pukka-pies-products.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md)