# Collaborative Fragrance Launches Puig Travel Retail Americas and Dufry Created a Branded Fragrance By Daniel Johnson | Published 2020-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puig-travel-retail References: [moodiedavittreport](https://www.moodiedavittreport.com/puig-partners-with-dufry-for-carolina-herrera-bad-boy-latin-american-launch/) & [puig](https://www.puig.com/en) [Puig Travel Retail Americas](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume) recently partnered with [Dufry](https://www.trendhunter.com/trends/dufry-duty-free), in order to produce a campaign for a new [Carolina Herrera](https://www.trendhunter.com/trends/carolina-herrera) fragrance, titled 'Bad Boy in Latin America.' The company stated that the high-profile product launch will help to transition Carolina Herrera into a top brand for Latin American markets. The product was developed with lighting-style branding, which takes inspiration from a previous product, titled the 'Good Girl' fragrance. Puig Travel Retail Americas also held activations for the new fragrance at several airports including, Jorge Chávez International Airport in Peru, as well as São Paulo-Guarulhos Airport in Brazil. The airport activations were created to foster interactions with customers. Interactions are facilitated using a buzz wire game, featuring similar branding as the product. Image Credit: Puig Travel Retail Americas ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Collaborative Fragrance Launches:** Opportunity for brands to collaborate with retailers to launch exclusive fragrances and expand into new markets. - **Lighting-style Branding:** Innovative use of lighting-style branding to create a unique and immersive fragrance experience for customers. - **Airport Activations:** Enhanced customer engagement through interactive activations at airports, creating a memorable brand experience. ### Who This Affects Most - **Beauty and Fragrance:** The beauty and fragrance industry can explore collaborations with retailers to create exclusive fragrances and increase market presence. - **Retail:** Retailers have an opportunity to partner with brands for fragrance launches and leverage immersive branding experiences to drive customer engagement. - **Travel and Tourism:** Travel and tourism industry can capitalize on airport activations to create unique experiences for travelers and promote brands through retail partnerships. ## Related on Trend Hunter - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Airport Skincare Pop-Ups](https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Travel-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/drunk-elephant-launched.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md)