# Pugs as People 'Fabulous Pugs' by Lisa Knapp Features Dressed-Up Dogs By Cowbag | Published 2009-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pugs-in-fancy-dress-new-book-contains-only-pugs-dressed-as-famous-people References: [dailymail](http://www.dailymail.co.uk/legacygallery/gallery-8537/Pug-dogs-dressed-famous-people.html?selectedImage=75140) & [amazon](http://www.amazon.com/Fabulous-Pugs-Lisa-Knapp/dp/158479531X?tag=trenhunt0f-20) 'Fabulous Pugs' is a book by Lisa Knapp that contains nothing but pictures of [pugs dressed up](https://www.trendhunter.com/trends/petsmart-2) as famous people such as Genghis Khan and Napoleon. The canine ‘actress-model’ Knapp chose is a pug named Charlie who must be super-tolerant, judging by some of these shots. The 'Star Trek' one is my absolute favorite. **Implications** - With the [pet industry](https://www.trendhunter.com/trends/pet-passion) growing increasingly involved in products that aim to turn pets into people, it's no wonder that consumers are seeking ways to place a personality on cuddly critters--whether it be in real life or online through [photo shop](https://www.trendhunter.com/trends/pawfoto). These photos represent more than something cute, they represent the consumer urge for companionship and affection. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet Personification:** The trend of turning pets into people through dress-up and human-like behaviors presents an opportunity for pet fashion and product companies to create and sell customized accessories and clothing. - **Pet Photography:** Pet owners' desire to document and personalize their pets presents an innovation opportunity for accessible and affordable pet photography services and products. - **Social Media Pet Culture:** The trend of sharing pet photos and stories on social media represents an opportunity for monetization of pet-focused digital apps, advertising partnerships and influencer marketing with popular pet accounts. ### Where This Applies - **Pet Fashion:** The trend of owners personifying their pets and dressing them up presents a new opportunity to design and market fashionable pet clothing, accessories and grooming products. - **Pet Photography:** The pet photography industry has the opportunity to innovate in the area of affordable and creative pet portraiture that caters to the growing trend of pet personification and social media sharing by pet owners. - **Social Media Marketing:** Social media companies targeting pet owners present a disruptive innovation opportunity for developing niche-targeted advertising and influencer partnerships with popular pet profiles on different platforms. ## Related on Trend Hunter - [Dog-Themed Puzzles](https://www.trendhunter.com/trends/dogthemed-puzzle.md) - [Creator-Founded Pet Wellness Brands](https://www.trendhunter.com/trends/nonipup.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Human-Centric Pet Retail Experiences](https://www.trendhunter.com/trends/my-human.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Personalized Pet Photo Gifts](https://www.trendhunter.com/trends/personalized-pet-photo.md) - [Stylish Pet Pads](https://www.trendhunter.com/trends/pupiboo.md)