# Nutritious Puffed Snacks Puffworks Offers Healthy Snacks for Young Children By Mishal Omar | Published 2018-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puffworks References: [kickstarter](https://www.kickstarter.com/projects/2121943078/help-us-deliver-puffworks-baby-peanut-butter-puffs?ref=home_new_and_noteworthy) Puffworks is a brand that's committed to offering healthy and nutritious snacks for children, with scientific evidence that sets it apart from similar products. The brand was created based on scientific research that states that being exposed to safe-to-eat peanut food from a young age actually reduces the chance of children developing peanut allergies by 86%. As a result, the creators behind Puffworks wanted to develop a nutritious snack that young children could eat, that would nourish them and perhaps reduce their chances of developing a fatal peanut allergy. The resulting product is Puffworks' [baby peanut butter puffs](https://www.trendhunter.com/trends/growhappy) – which dissolve quickly on the tongue, have [no added sugar](https://www.trendhunter.com/trends/getems), and contain a safe amount of peanut protein. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Allergy-preventing Snack Products:** Brands can target young children with allergy-preventing snacks made from scientifically-backed, safe ingredients. - **Healthy Puffed Snacks for Kids:** Brands can offer healthy and tasty snacks made especially for young children, without added sugar or unhealthy ingredients. - **Scientifically-backed Product Development:** Companies can use scientific research to inform product development and create differentiated products that meet consumer needs. ### Industries Being Reshaped - **Snack Food Industry:** Snack food companies can innovate by offering healthy and allergy-preventing snacks for young children, tapping into a growing market of health-conscious parents. - **Children's Food Industry:** Food companies can cater to the unique dietary needs of young children, by offering healthy and nutritious snacks that are safe to consume. - **Food Science Industry:** Companies can invest in food science R&D to create new and innovative products that are scientifically-backed, healthy, and cater to unique consumer needs such as allergy prevention and nutrition for young children. ## Related on Trend Hunter - [Proactive Peanut Butter Puffs](https://www.trendhunter.com/trends/peanut-puff.md) - [Baby-Friendly Quinoa Puffs](https://www.trendhunter.com/trends/superfood-baby-puffs.md) - [Organic Quick-Dissolve Baby Snacks](https://www.trendhunter.com/trends/little-spoon-puffs.md) - [Veggie Puff Snacks](https://www.trendhunter.com/trends/lilpuffs-voyager-veggie-blend.md) - [Nutrient-Dense Toddler Snacks](https://www.trendhunter.com/trends/foodnerd.md) - [Savory Baby-Friendly Puff Snacks](https://www.trendhunter.com/trends/serenity-kids-grainfree-puffs.md) - [Protein-Packed Puff Snacks](https://www.trendhunter.com/trends/the-south-shore-puff-snacks.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [No-Nonsense Snack Puffs](https://www.trendhunter.com/trends/ffups.md)