# Menthol Scented Kleenex with Custom Boxes Puffs Plus with Vicks By Bianca | Published 2007-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puffs-vicks References: [puffs](http://www.puffs.com/en_US/pages/home.shtml) & [puffs](http://www.puffs.com/en_US/pages/home.shtml) After going back down the escalators of the [Charmin exhibit](http://www.trendhunter.com/trends/charmin-times-square) (LINK), there are two booths of complimentary [Puffs](http://www.puffs.com/en_US/pages/home.shtml) tissues. Before stepping out to brave the cold New York winter, patrons express surprise as they inhale the menthol-scented napkins. The cooling mint is quite a refreshing way to re-enter the chilly air. They're a bit strong and can be over-powering. For some, it may even induce sneezing; however, they are effectively clear the nasal passages. They're also proven to kill bacteria, which, in a city like NYC, is exactly why they're likely to be a hit. Another cool Puff marketing tactic is the ability to [customize boxes](http://www.puffs.com/en_US/pages/buildbox.shtml) on the site. Choose from vertical or horizontal then a logo of choice. Puffs lets you decorate a label with pre-chosen graphic that you print out, but it's still a neat idea. No, it's not as cool as the [Kleenex](https://www.trendhunter.com/trends/kleenex-branding) ones that let you put on your own photo. Check them out here: ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Menthol-scented Products:** Opportunity for creating innovative products with menthol scents for a refreshing sensory experience. - **Custom Packaging:** Disruptive innovation opportunity to offer customizable packaging options for consumer products. - **Anti-bacterial Tissues:** Potential for developing antibacterial tissues to address hygiene concerns in urban environments. ### Who This Affects Most - **Personal Care:** Personal care industry can explore menthol-scented products and customize packaging options to attract consumers. - **Consumer Goods:** Consumer goods industry can tap into the trend of anti-bacterial tissues and offer innovative products to address hygiene needs. - **E-commerce:** E-commerce platforms can offer customizable packaging options to enhance customer experience and differentiate themselves from competitors. ## Related on Trend Hunter - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Soothing Menthol Nasal Strips](https://www.trendhunter.com/trends/breathe-right-menthol-scented.md) - [Playful Congestion Patches](https://www.trendhunter.com/trends/stuffy-patch-congestion.md) - [Stylish Tissue Box Covers](https://www.trendhunter.com/trends/tissue-box-cover.md) - [Pocket-Sized Nasal Inhalers](https://www.trendhunter.com/trends/snufff.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md)