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# Volumizing Vegan Mousse
DESIGNME Launches its Volumizing Mousse as Part of the Puff.ME Collection

By Elena Rahman | Published 2022-03-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/puffme
References: [designmehair](https://designmehair.ca/)

DESIGNME, a Canadian haircare brand that offers consumers vegan products, recently added its Volumizing Mousse to the Puff.ME collection. The Puff.ME range now includes eight innovative products that focus on volumizing the hair. The new mousse offers various hair-styling benefits without harmful ingredients that inevitably damage the hair.

Some of the mousse's features include humidity guard, UV & heat protection, and antioxidant benefits, all within an alcohol-free formula. The formula also creates a flexible hold designed to build volume, lift the hair, and condition the hair fibers. DESIGNME's Volumizing Mousse is available in a 250 ml bottle and is safe to use on color-treated hair. Once applied, the product leaves a barely-there finish, without any stiffness or stickiness.

Image Credit: DESIGNME

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 42% | Activity: 71% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan Hair Care:** Opportunity for disrupting traditional hair care industry by offering vegan products like DESIGNME's Volumizing Mousse
- **Volumizing Hair Products:** Innovative volumizing products from DESIGNME's Puff.ME collection lead the way in a growing market of hair-styling solutions
- **Alcohol-free Formulas:** Increased demand for alcohol-free formulations to improve hair health and manageability, creating an opportunity for disruptive new products

### Sectors Adopting This

- **Hair Care:** DESIGNME's Volumizing Mousse showcases the potential for vegan and alcohol-free hair care products in a growing industry
- **Beauty:** Innovation in volumizing hair products, such as DESIGNME's Puff.ME collection, presents an opportunity for growth in the beauty industry
- **Sustainable Consumer Goods:** Rising demand for cruelty-free and environmentally friendly hair care products like DESIGNME's Volumizing Mousse points to opportunity in sustainable consumer goods industry

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