# Delicious Puffed Granolas Quaker®'s Puffed Granola Comes in Blueberry Vanilla Flavor By Kalin Ned | Published 2023-03-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/puffed-granola References: [quakeroats](https://www.quakeroats.com/products/cold-cereals/granola/blueberry-vanilla) & [prnewswire](https://www.prnewswire.com/news-releases/product-of-the-year-usa-unveils-2023-award-winners-301749514.html)  The Quaker® Puffed Granola is an exciting innovation for individuals who appreciate a good [oat-based breakfast](https://www.trendhunter.com/trends/pop-oats). The product boasts "a satisfying blend of delicious ingredients, including whole grain Quaker oats, crispy rice puffs, and [sweet dried blueberries](https://www.trendhunter.com/trends/very-berry-granola)." In addition to the delicious Blueberry Vanilla flavor that the puffed granola is available in, the product also delivers some important nutritional values. For instance, the delicious recipe features 40 grams of whole grains and acts as a [good source of fiber](https://www.trendhunter.com/trends/puffed-oat-cakes), with only seven grand of fat per serving. Quaker® used no artificial flavors for its breakfast product. Instead, the sweetness of the puffed granola is derived from the blueberry. Quaker®'s Puffed Granola was recognized as the winner of the Breakfast category at the consumer-voted 2023 Product of the Year USA Awards. Image Credit: Quaker® ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 55% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Whole Grain Based Breakfast:** Opportunity to create unique and delicious breakfast options using whole grain ingredients. - **Natural Sweeteners:** Opportunity to use natural and healthy sweeteners instead of artificial ones. - **Consumer-driven Innovation:** Opportunity to cater to consumers' needs and preferences by creating products based on consumer feedback. ### Industries Being Reshaped - **Food and Beverage Industry:** Opportunity for innovation in the food and beverage industry by creating new breakfast options with natural ingredients and catering to the demands of health-conscious consumers. - **Health and Wellness Industry:** Opportunity to create natural and healthy breakfast options that cater to the demands of the growing health-conscious population. - **Consumer Packaged Goods Industry:** Opportunity for consumer packaged goods companies to innovate and create new products that meet the needs and preferences of consumers seeking natural and healthy breakfast options. ## Related on Trend Hunter - [Chewy Granola Cereals](https://www.trendhunter.com/trends/quaker-chewy-granola.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [High-Protein Dessert-Like Oats](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream.md) - [Summertime Granola Cereals](https://www.trendhunter.com/trends/wild-blueberry-granola.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Biscuit-Flavored Oat Cereals](https://www.trendhunter.com/trends/quaker-oat-so-simple-carmelised-biscuit.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md)