# Probiotic Puff Snacks Qwrkee's Probiotic Puffs Contain a Billion Live Cultures in Every Serving By Laura McQuarrie | Published 2019-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puff-snack References: [fabnews.live](https://fabnews.live/slice-design-brands-new-plant-based-brand-qwrkee-to-shake-up-the-vegan-snacking-market/) & [qwrkee](https://qwrkee.com/) Qwrkee is a plant-based food and beverage brand out of the UK that shares alternative products like soy-based jerky, Pea M’lk and Probiotic Puff snacks. The brand's probiotic snacks are made with a base of [gluten-free, plant-based flours](https://www.trendhunter.com/trends/tasty-vibes) and real vegetable seasonings to create fun flavors like Sweet Chilli and Vegan Cheese, as well as simple, vegetable-focused varieties like Beetroot and Cauliflower. Each serving of Qwrkee Probiotic Puffs contains more than a billion live bio cultures, which are beneficial for supporting healthy digestive functions and maintaining good gut health. As a well-balanced digestive system has a part to play in one's overall health, consumers are now becoming interested in a range of [probiotic-enriched food and beverage products](https://www.trendhunter.com/trends/probiotic-protein-bar)—and the brand's Probiotic Puffs introduce these benefits in a comforting snack food format. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic-enriched Food:** Opportunity for developing new products that incorporate probiotics for improved digestive health. - **Plant-based Snacks:** Opportunity to create innovative plant-based snack options with unique flavors and added health benefits. - **Functional Snack Foods:** Opportunity to cater to health-conscious consumers by offering snacks that provide additional health benefits beyond basic nutrition. ### Sectors Adopting This - **Food and Beverage:** Potential for continually expanding the market of functional and plant-based snacks. - **Health and Wellness:** Opportunity for companies to develop and promote products that support digestive health and overall well-being. - **Natural and Organic:** Innovative potential to incorporate probiotics into natural and organic snacks, appealing to health-conscious consumers. ## Related on Trend Hunter - [Probiotic Nut Snacks](https://www.trendhunter.com/trends/probiotic-almonds.md) - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Prebiotic Puffed Snacks](https://www.trendhunter.com/trends/mini-crunchy-rollers-with-prebiotics.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Child-Focused Kefir Snacks](https://www.trendhunter.com/trends/kefir-products.md) - [Baby-Friendly Quinoa Puffs](https://www.trendhunter.com/trends/superfood-baby-puffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md)