# Evolving Beauty Comparisons WatchCut Video Shows How the Styles of Puerto Rican Women Has Changed By Riley von Niessen | Published 2016-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puerto-rican-women References: [designtaxi](http://www.designtaxi.com/news/387004/Watch-The-Evolution-Of-Puerto-Rican-Beauty-Over-100-Years/) & [youtube](https://www.youtube.com/watch?v=-c-70GOoL2E) '100 Years of Beauty' is series that was created by WatchCut Video to show how [appearance ideals have changed over time](https://www.trendhunter.com/trends/becauseofmyage) in different cultures -- with Episode 22 showcasing Puerto Rican women. Like others with in the series, each look within the video is modeled by a single person, working to show how different time periods would alter her style. Beginning in 1910, WatchCut Video reveals the modest make-up and hairstyles of Puerto Rican women and compares them to those who made New York city their home. As the video continues, viewers see how Puerto Rican women have adapted over an expansive time frame. Other episodes within the series include 100 Years of Beauty in China, Korea, USA, Germany, Ireland, India, Italy, Russia and many more. By representing a [diverse variety of cultures](https://www.trendhunter.com/trends/chinese-golden-age-models), the videos show how each has unique qualities that are all worthy of celebration. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Evolving Beauty Ideals:** Explore how beauty standards have transformed over time, creating opportunities for innovative products and services that cater to changing preferences. - **Cultural Representation in Beauty:** Address the demand for inclusive beauty by developing products and campaigns that celebrate diverse cultural backgrounds and styles. - **Historical Influences on Fashion:** Uncover the historical influences on fashion trends and use them as inspiration to create new and unique fashion designs. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry can capitalize on changing beauty ideals by developing products that cater to diverse cultural preferences. - **Fashion and Apparel:** Fashion brands can leverage historical influences on fashion trends to create innovative designs that resonate with consumers. - **Media and Entertainment:** Media companies can create content that celebrates cultural diversity and promotes inclusivity in beauty and fashion. ## Related on Trend Hunter - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Spanish Beauty Anthems](https://www.trendhunter.com/trends/ojos-labios-cara.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md)