# Luxury Car Service for Women Pudracar Rents Girly BMW 3s By Alex Covert | Published 2007-12-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pudracar References: [springwise](http://www.springwise.com/transportation/car_service_for_women/) & [pudracar](http://www.pudracar.com/) A niche car-rental company in Turkey, Pudracar, is targeting women clientèle with a fleet of pink [BMW](https://www.trendhunter.com/trends/mystique-allure) [3 Series](https://www.trendhunter.com/trends/i3) cars. The Beamers offer such goodies as DVD players, LCD screens, and iPod/wireless internet access. For the girly-girls, Pudracar offers select snacks, cosmetics, and make-up tools. **Implications** - Now that it is becoming more common for women to be the breadwinners of the family, luxury retailers are focusing on providing more feminized versions of their pre-existing products in order to appeal to this new demographic. Businesses that aren't afraid of a little pink or remixing their products/services to appeal more to women will surely develop a strong female consumer base. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Feminized Luxury Products:** Luxury retailers are creating more feminized versions of their products to appeal to the growing demographic of women as breadwinners. - **Niche Car Rentals:** Specialized car rental companies are targeting specific demographics, such as women, by offering unique features and services. - **Girly Technology Features:** Technology products and services are being customized to cater to women's preferences, incorporating features like DVD players, LCD screens, and wireless internet access. ### Where This Applies - **Luxury Retail:** Luxury retail companies have an opportunity to tap into the growing market of women as the main earners in their households by creating more feminine and tailored products. - **Car Rental:** Car rental companies can differentiate themselves by targeting niche demographics, such as women, and offering specialized features and experiences. - **Technology:** Technology companies can develop products and services that cater specifically to women's preferences, incorporating features like DVD players, LCD screens, and wireless internet access. ## Related on Trend Hunter - [Pampering Rideshade Cars](https://www.trendhunter.com/trends/bliss-x-alto.md) - [All-Pink Electric Vehicles](https://www.trendhunter.com/trends/pink-cadillac.md) - [Women-Centric Vehicle Designs](https://www.trendhunter.com/trends/buick-envision-1.md) - [Doll-Themed Limited-Edition Cars](https://www.trendhunter.com/trends/barbie-dream-gap-project.md) - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md)