# Bakery-Inspired Pudding Mixes Jel Sert & Sprinkles Created Sugar-Free Pudding & Pie Filling Mixes By Laura McQuarrie | Published 2025-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pudding-pie-filling References: [prnewswire](https://www.prnewswire.com/news-releases/sprinkles-and-the-jel-sert-company-partner-to-debut-the-dessert-brands-first-ever-instant-pudding-mixes-302563984.html) & [sprinkles](https://sprinkles.com/pudding)  Inspired by [Sprinkles'](https://www.trendhunter.com/trends/cupcake-cups) best-selling flavors, The [Jel Sert Company](https://www.trendhunter.com/trends/dunkin-refreshers-singles-to-go) launched a new line of sugar-free Pudding & Pie Filling mixes. The sweetly flavored mixes created in collaboration with the iconic bakery beloved for its premium cupcakes, cakes, and cookies are debuting in three indulgent varieties (Red Velvet Cupcake and Salted Caramel Cupcake) exclusively available at [Walmart](https://www.trendhunter.com/trends/pillsbury-funfetti-swirl-cake). Soon, another flavor, Lemon Blueberry Cupcake, will be available on Amazon. These pudding mixes tap into nostalgia and reinvent a favorite childhood treat, all while "meeting the growing demand for customizable, do-it-yourself desserts," according to Ken Wegner, President at Jel Sert. To inspire pudding lovers and Sprinkles fans, there's a collection of DIY recipes for making everything from Red Velvet Hot Chocolate and Salted Caramel Chocolate Berry Trifle to Pudding Pops and Lemon Blueberry Yellow Cake. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 52% | Activity: 62% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Desserts:** These pudding mixes capitalize on the consumer's desire for nostalgic flavors by offering modern, sugar-free renditions of classic bakery treats. - **DIY Dessert Customization:** There is a notable opportunity in offering customizable dessert options that empower consumers to create personalized, do-it-yourself indulgences. - **Health-conscious Indulgence:** The trend of sugar-free offerings presents a chance for brands to provide indulgent treats that align with health-conscious consumer preferences. ### Industries Being Reshaped - **Food and Beverage:** This industry is witnessing a shift towards health-focused, indulgent products that cater to nostalgic and traditional flavor profiles. - **Retail and E-commerce:** The exclusive availability of products at retailers like Walmart and Amazon highlights the strategic partnerships and omnichannel retail approach within the industry. - **Baking and Confectionery:** Innovations in sugar-free and nostalgic flavors are disrupting the traditional baking industry with new, consumer-friendly product mixes. ## Related on Trend Hunter - [Mexican Cuisine-Inspired Puddings](https://www.trendhunter.com/trends/jelloo-pudding.md) - [Collaborative Cookie Puddings](https://www.trendhunter.com/trends/magnolia-bakery-and-wonder.md) - [Cookie-Topped Jelly Cups](https://www.trendhunter.com/trends/jell-o.md) - [Pudding-Infused Cake Mixes](https://www.trendhunter.com/trends/strawberry-cake-mix.md) - [Cupcake-Flavored Chocolate Bars](https://www.trendhunter.com/trends/sprinkles-chocolate-bars.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Real Fruit Gelatin Desserts](https://www.trendhunter.com/trends/jello-simply.md) - [Chocolate Pudding Bites](https://www.trendhunter.com/trends/jello-milk-chocolate-pudding-cups.md) - [Chromatic Foodie Baking Mixes](https://www.trendhunter.com/trends/pillsbury-funfetti-swirl-cake.md)