# Continuously Sour Candy Lines Pucker Suckers from FB Washburn Start Sour and Stay Sour By Michael Hemsworth | Published 2020-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pucker-suckers References: [candyindustry](https://www.candyindustry.com/articles/89428-fb-washburn-launches-pucker-suckers) & [fbwashburncandy](https://www.fbwashburncandy.com/) Many different [sour candy varieties](https://www.trendhunter.com/trends/slime-licker-products) on the market will shock tastebuds with tartness before switching to sweetness, but the Pucker Suckers from FB Washburn Candy Co. are intended to change this. The candies are characterized by their super-sour profile that starts sour and stays sour, and have a [dual-flavor profile](https://www.trendhunter.com/trends/trolli-1) to boot. The candies come individually wrapped in flavor options that include Orange-Pineapple, Strawberry-Watermelon, Lemon-Lime, Blue Raspberry-Lemonade and Green Apple-Strawberry, and are likely to be a hit amongst [avid sour candy fans](https://www.trendhunter.com/trends/bulk-gummies). Boasting about the new Pucker Suckers, Douglas Gilson of the FB Washburn Candy Co. said, "It's time to breathe new life into our company and put us back on the map. Sour candy is trending, and we're nothing if not trendy.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Super-sour Candy:** Disruptive innovation opportunity: Develop new super-sour candy flavors that maintain their sourness throughout consumption. - **Dual-flavor Profile:** Disruptive innovation opportunity: Create candies with unique dual-flavor combinations that surprise and delight consumers. - **Trending Sour Candy:** Disruptive innovation opportunity: Incorporate sour candy options into existing product lines to meet the growing demand amongst consumers. ### Industries Being Reshaped - **Candy Manufacturing:** Disruptive innovation opportunity: Introduce advanced manufacturing techniques to produce consistently sour candies at scale. - **Snack and Confectionery:** Disruptive innovation opportunity: Develop new edible products that combine the sour candy trend with other popular snack and confectionery items. - **Food and Beverage Retail:** Disruptive innovation opportunity: Partner with sour candy brands to create exclusive retail experiences and specialized product offerings. ## Related on Trend Hunter - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Freeze-Dried Sour Candy Strips](https://www.trendhunter.com/trends/sour-strips.md) - [Sour Cranberry Snacks](https://www.trendhunter.com/trends/patience-fruit-co.md) - [Lickable Sour Candy Drinks](https://www.trendhunter.com/trends/zed-candy.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Sweet-Sour Pickle Candies](https://www.trendhunter.com/trends/all-pickle-straws.md) - [Multi-Layered Sour Candies](https://www.trendhunter.com/trends/toxic-waste-zapz.md) - [Sourly Flavored Candy Chews](https://www.trendhunter.com/trends/airheads-sour.md)