# Curvaceous Perfumes The Pucci 'Miss Pucci' Fragrance Bottle Design by Ora-Ito By Zoe Badley | Published 2010-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pucci-fragrance-bottle-design References: [designscene.net](http://www.designscene.net/2010/08/puccis-new-bottle-by-ora-ito.html) & [ora-ito](http://www.ora-ito.com) Perfume bottles are increasingly designed to resemble works of art instead of simple scent holders, and the [Pucci](https://www.trendhunter.com/trends/emilio-pucci) 'Miss Pucci' fragrance bottle design by Ora-Ito is a perfect example. Designer brand Pucci has hired Ora-Ito to design the bottle shape for its 'Miss Pucci' fragrance. The outcome is extremely futuristic and possesses a curvaceous shape to it. Be sure to check out the gallery for a better look at the design and the accompanying ad featuring model Malgosia Bela. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Perfume Bottles:** The trend of designing perfume bottles as works of art presents disruptive innovation opportunities for the fragrance industry. - **Futuristic Bottle Designs:** The growing popularity of futuristic bottle designs in the perfume industry opens up opportunities for innovative packaging solutions. - **Curvaceous Packaging:** The curvaceous shape trend in fragrance bottle design offers opportunities to create visually appealing and unique packaging experiences. ### Sectors Adopting This - **Fragrance:** The fragrance industry can explore disruptive innovation by pushing the boundaries of bottle design and embracing artistic and futuristic elements. - **Packaging:** The packaging industry has an opportunity to create cutting-edge bottle designs that prioritize aesthetics and contribute to the overall brand experience in the fragrance market. - **Fashion:** The fashion industry can collaborate with perfume brands to create visually stunning fragrance bottles that align with their brand image and aesthetic. ## Related on Trend Hunter - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Engravable Triangle Perfumes](https://www.trendhunter.com/trends/prada-paradoxe.md) - [Classic Painting-Inspired Luxe Bottles](https://www.trendhunter.com/trends/bee-bottle.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Alienesque Designer Perfumes](https://www.trendhunter.com/trends/mugler-alien-extraintense.md) - [Designer Perfume Packaging Innovations](https://www.trendhunter.com/trends/miss-dior-perfume.md) - [Stupa-Inspired Glass Perfume Bottles](https://www.trendhunter.com/trends/james-turrell-1.md)