# Tech-Driven Accessories Brands Published By is an Tech-forward Accessories Brand By Ell Smith | Published 2020-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/published-by References: [10magazine](https://www.10magazine.com/menswear/published-by-digital-first-collection-bags-ss21/) & [instagram](https://www.instagram.com/publishedby/) Published By is an accessories brand that's backed by tech-driven artists, resulting in items that are both forward-thinking, practical and stylish. Its latest line is a collection of bags that serve as "[bags of the future](https://www.trendhunter.com/trends/fendi-and-mad-architects)" boasting a futuristic look that's sure to help one stand out from the crowd. The brand's founder stated that Published By's creators are fuelled by the “common goal of pushing fashion into the future through new production, creation and visualisation methodology.” The entire collection was created digitally in just 10 days and utilizes some of the latest in [3D printing technology](https://www.trendhunter.com/trends/textile-production). The brand also offers a virtual 'try before you buy' in an effort to keep it [zero waste](https://www.trendhunter.com/trends/biting-edge-1). Image Credit: Published By ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Tech-driven Accessories:** Opportunity for disruptive innovation in the accessories industry by integrating technology into the design and production process. - **Forward-thinking Fashion:** Opportunity for disruptive innovation in the fashion industry by embracing futuristic aesthetics and pushing boundaries in design. - **Virtual Try Before You Buy:** Opportunity for disruptive innovation in the retail industry by offering virtual experiences that enhance the consumer shopping experience. ### Where This Applies - **Accessories:** Opportunity for disruptive innovation in the accessories industry by leveraging technology to create innovative and practical products. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring new production methods and visualisation techniques. - **Retail:** Opportunity for disruptive innovation in the retail industry by implementing virtual 'try before you buy' experiences to reduce waste and enhance customer satisfaction. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Graphic Tech Accessories](https://www.trendhunter.com/trends/diesel-x-casetify.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md) - [Craft-Aesthetic Tech Accessories](https://www.trendhunter.com/trends/casetify-martina-calvi-collection.md) - [Commuter-Oriented Tech Accessories](https://www.trendhunter.com/trends/moft.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md)