# Eclectic-Patterned Caps Publish Brand Collaborates to Make Exclusive Hats By Trenton Millar | Published 2012-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/publish-brand References: [coolhunting](http://www.coolhunting.com/style/publish-collaborations-reedspace-kickshi.php) & [publishbrand](http://publishbrand.com/) Teaming up with NYC boutique Reed Space and Hawaiian sneaker shop [KICKS](https://www.trendhunter.com/trends/kicks-lab-x-mizuno)/[HI](https://www.trendhunter.com/trends/hitec-hts74-sierra-78), Publish Brand is releasing four limited edition caps that show off the personality of each of these incredible brands. The Publish Brand line consists of two snap-back caps and two five panel hats, one of each style designed by each of the partnering shops. Reed Space's snap-back design uses a muted floral pattern that looks like it could be ingredients for a witch's brew (in a good way.) The five panel design has a cheetah-like floral pattern on it bringing to mind an urban jungle motif. The KICKS/HI caps have a laid-back feel and use vivid colors. The five panel design is a floral print with bright colors that could be made out of your grandmother's couch (again, in a good way.) The snap-back design uses bold colors and looks like a mix between a large Cowichan print and the sewing machine exploding. Publish Brand has delivered a stylish selection of unique and exclusive caps with this collaboration effort. The hats are to be sold only in the Reed Space and KICKS/HI boutiques starting on July 13, 2012 for a limited time. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Limited Edition Fashion:** The partnership between Publish Brand, Reed Space, and KICKS/HI in creating limited-edition hats demonstrates a trend towards collaborations for exclusive products. - **Eclectic-patterned Caps:** Eclectic and bold patterns, such as those used in the limited-edition Publish Brand hats, are becoming increasingly popular in the fashion industry. - **Localized Fashion Distribution:** Requiring the limited-edition hats to be sold only in Reed Space and KICKS/HI boutiques highlights a growing trend towards localized distribution in the fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the trend of limited edition collaborative products to create exclusive collections. - **Retail:** The retail industry can take advantage of localized distribution of exclusive products to draw customers into physical stores rather than relying solely on online sales. - **Marketing:** The marketing industry can use limited edition collaborations to target niche audiences and create hype and excitement around exclusive products. ## Related on Trend Hunter - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md)