# Motorcycle-Riding Lookbooks The Publish 2011 Summer Collection Has a Rebellious Edge By Matt Ho | Published 2011-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/publish-2011-summer-collection References: [hypebeast](http://hypebeast.com/2011/06/publish-2011-summer-collection-video/) & [vimeo](http://vimeo.com/user6113075) With the Spring 2011 collection already released, check out the Publish 2011 Summer collection video for more of what you can expect from the brand. The Publish 2011 Summer collection clip depicts a casually dressed suave individual rocking some of the new clothes from the collection as he smokes and hangs with his [motorcycle](https://www.trendhunter.com/trends/neighborhood-x-palace). Much like the Spring 2011 collection, the video reveals the same stylish, [casual styles with a slim fitting](https://www.trendhunter.com/trends/california-summer). There's a light-toned collared shirt and [khaki pants](https://www.trendhunter.com/trends/khakis) that have been dubbed the Dante model. There's also a slick chained wallet revealed, which is probably what caught my eye the most. For some ideas on what to wear this season, the Publish 2011 Summer Collection should provide inspiration for that rebel look you've always wanted to rock. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Motorcycle-themed Fashion:** Opportunity to disrupt the fashion industry by incorporating motorcycle-inspired elements into clothing designs. - **Casual, Slim-fitting Styles:** Opportunity to disrupt the fashion industry by offering a range of stylish, slim-fitting clothes for casual wear. - **Rebellious Lookbooks:** Opportunity to disrupt the marketing industry by creating unconventional lookbooks that convey a rebellious and edgy vibe. ### Where This Applies - **Fashion:** Fashion industry can explore motorcycle-inspired designs and slim-fitting casual wear to cater to the rebellious and edgy consumer base. - **Marketing:** Marketing industry can adopt unconventional and rebellious lookbook strategies to appeal to the target audience seeking a rebel-inspired fashion. - **Retail:** Retail industry can capitalize on the rebel-inspired trend by offering motorcycle-themed fashion items and promoting them through edgy marketing campaigns. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)