# Purpose-Driven Brand Contests Publicity for Good is Supporting Goodness with Its Contest By Kalin Ned | Published 2025-12-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/publicity-for-good1 References: [publicityforgood](http://www.publicityforgood.com/100k)  Publicity For Good, a communications agency specializing in working with [mission-oriented companies](https://www.trendhunter.com/trends/purposedriven-brand-storytelling), ran a [contest](https://www.trendhunter.com/trends/charity-design-contest) in which one business received a complimentary year of its services, which are estimated to be worth one hundred thousand dollars. Businesses interested in participating in Publicity For Good's activation could submit an application online and had the option to potentially increase their chances through various promotional activities — from [engaging with the agency's social platforms](https://www.trendhunter.com/trends/valuesbased-audiences) to sharing the opportunity. Heather Holmes, founder and CEO of Publicity For Good, shared: "This giveaway is our way of giving back to the entrepreneurial community that inspires us daily. We know how hard it is to grow a business rooted in purpose. Our goal is to help one deserving brand tell its story, expand its reach, and make a bigger difference." Image Credit: Publicity For Good ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 8% | Activity: 12% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Purpose-driven Branding:** Brands incorporating social and environmental missions in contests create unique appeal and foster consumer loyalty by positioning themselves as change-makers. - **Community-engaged Marketing:** Utilizing community-driven engagements and online interactions enhances brand visibility and builds a dedicated following through organic promotion. - **Social Media Amplification:** Harnessing the power of social media to incentivize participation in brand initiatives increases outreach and drives consumer interest organically. ### Where This Applies - **Public Relations:** The evolution of PR strategies toward supporting values-driven companies transforms traditional media narratives by spotlighting brands with impactful missions. - **Digital Marketing:** The rise of online contests as a digital marketing strategy strengthens brand engagement and generates buzz through interactive consumer experiences. - **Communications Consulting:** Consulting firms focusing on purpose-led transformations are disrupting industry practices by offering tailored services that align with ethical and sustainable business goals. ## Related on Trend Hunter - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Do-Good Pizza Taste Tests](https://www.trendhunter.com/trends/good-tastes-better-social-experiment.md) - [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Philanthropic Media Initiatives](https://www.trendhunter.com/trends/new-to-the-street.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Media Exposure Platforms](https://www.trendhunter.com/trends/prboost.md)