# Normalizing Public Urination P.I.S.S. is a Personal Irrigation Sanitation System for Drunks By Shelby Lee Walsh | Published 2009-07-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/public-urination-p.i.s.s.-drunks References: [theblogpaper](http://www.theblogpaper.co.uk/photos/design) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/personal_irrigation_sanitation_system) Hypothetically, let’s say you're a guy walking home from the bar after a long night of drinking and are in need of a washroom - badly. There are no [public washrooms](https://www.trendhunter.com/trends/home-toilet) in sight. The only option? Pee in the bushes or on a surrounding tree. Samuel Patience has just launched the P.I.S.S. (Personal Irrigation Sanitation System) to aid in the growing epidemic that is sweeping the nation - drunken boys [urinating in public places](https://www.trendhunter.com/trends/clesana-x1). Check out the products Samuel Patience has created that aim to make outdoor urination a little more appropriate in the above gallery. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Public Sanitation Solutions:** Entrepreneurs can create personal sanitation solutions to tackle epidemic problems. - **Alternative Nightlife Products:** The creation of alternative nightlife products can cater to a growing need and provide opportunities for innovation. - **Alcohol Consumption Culture:** The rise of initiatives for responsible drinking suggests a need for a cultural shift in alcohol consumption and associated practices. ### Where This Applies - **Personal Hygiene Products:** The personal hygiene industry can develop accessible and innovative solutions to public sanitation problems. - **Nightlife Industry:** Entrepreneurs in the nightlife industry can explore the expansion of their product offerings to include responsible sanitation options. - **Public Health Initiatives:** Public health organizations can promote initiatives that will reduce the spread of infectious diseases through public urination. ## Related on Trend Hunter - [Anti-Splashing Bathroom Fixtures](https://www.trendhunter.com/trends/modern-urinal-design.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Packable Backcountry Bathroom Kits](https://www.trendhunter.com/trends/bathroom-kit.md) - [Crowdsourced Restroom Code Maps](https://www.trendhunter.com/trends/restroom-code-maps.md) - [Inflatable Portable Toilets](https://www.trendhunter.com/trends/airpot.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md) - [Compact Portable Toilet Designs](https://www.trendhunter.com/trends/portable-toilets.md) - [Ultra-Compact Camper Toilet Systems](https://www.trendhunter.com/trends/pact-lite.md) - [Non-Invasive Urine Devices](https://www.trendhunter.com/trends/u-scan.md)