# Collaborative Social Media Accounts Kyle McDonald's Public Twitter Account Has Multiple Voices By Laura McQuarrie | Published 2013-11-12 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/public-twitter-account References: [psfk](http://www.psfk.com/2013/11/artist-twitter-kyle-mcdonald.html) & [fffff.at](http://fffff.at/going-public) [Twitter](https://www.trendhunter.com/trends/twitter-circle) recently became a publicly traded company and in response, Artist Kyle McDonald decided to make a [public Twitter account that automatically tweets](https://www.trendhunter.com/trends/time-machine-x) direct messages sent to his account. Twitter also recently came out with a new feature that allows users to "receive direct messages from any follower." To take advantage of this, McDonald created a bit of code that will allow anyone who follows him to "become him" by sending a direct message starting with "~" or, a tilde character. These messages will be automatically tweeted as Twitter user "kcimc." McDonald's Twitter experiment is meant to examine how [Twitter shapes identity online](https://www.trendhunter.com/trends/x-to-voice) and how this changes when there are multiple voices on that one channel. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 31% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Collaborative Social Media Accounts:** Artists and influencers are experimenting with allowing followers to take over their public social media accounts as a way to examine how multiple voices shape identity online and bring a new level of engagement. - **Direct Message Automation:** Automation of direct messages on social media platforms, like Twitter, can allow for new ways of engaging with followers and creating unique content. - **Multifaceted Social Media Identities:** As social media platforms evolve, users are exploring how their online identities can incorporate different voices and perspectives to create more nuanced and authentic representations of themselves. ### Industries Being Reshaped - **Social Media Management:** Social media management platforms can incorporate new capabilities for automation and collaborative accounts, allowing for greater creativity and engagement for brands and individuals. - **Art and Entertainment:** Artists and entertainers can use collaborative social media accounts as a way to break down barriers between themselves and their audience, creating new opportunities for engagement and brand building. - **Marketing and Advertising:** The creative use of collaborative social media accounts and automation features can provide new ways of reaching and resonating with audiences, creating exciting marketing opportunities for brands and advertisers. ## Related on Trend Hunter - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [AI-Curated Art Exhibits](https://www.trendhunter.com/trends/the-art-of-trending.md) - [Invitational Social App Expansions](https://www.trendhunter.com/trends/bluesky-app.md) - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [AI Identity Synthesis](https://www.trendhunter.com/trends/x-to-voice.md) - [Social Media Post History](https://www.trendhunter.com/trends/time-machine-x.md) - [Crowdsourced Fact-Checking Features](https://www.trendhunter.com/trends/twitter-4.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md)